U.S. Consumer Online Travel Spending Surpasses $100 Billion in 2012
Car rental was ranked third with $9.698 billion in spending behind air travel and hotel reservations for the total online travel spending in 2012.
comScore Inc., internet technology company measuring the digital world, released its full-year and fourth quarter 2012 U.S. travel e-commerce sales estimates on Feb. 20.
Car rental spending accounted for 9% of U.S. travel e-commerce sales with $9.698 billion in spending. It jumped 6% from 2011.
The total amount of online travel spending reached $103 billion — a 9% increase from last year.
2012 Travel Spending by Category - 2012 vs. 2011
Spending (in millions)
Share of Travel Spending
Year-over-Year % Change
Air Travel $66,529 65% 10% Hotel Reservations $19,384 19% 7% Car Rental $9,698 9% 6% Travel Packages $5,140 5% 10% Other Travel $2,200 2% 10% Total$102,951100%9%
Source: comScore E-Commerce Measurement
The report also revealed the top online travel agent sites based on the share percentage of page views.
Top Online Travel Agent Properties by Share of Page Views - 2012 vs. 2011
1 Expedia Inc 37.6% 31.6% -6.0 2 Priceline.com Inc 15.7% 17.3% 1.6 3 Orbitz Worldwide 12.9% 12.9% -0.1 4 Fareportal Media Group 8.5% 9.2% 0.7 5 Travelocity 10.0% 7.6% -2.4 6 Kayak.com Network 4.7% 6.9% 2.2 7 BookingBuddy Sites 0.0% 2.3% 2.3 8 CheapCaribbean.com 1.0% 1.4% 0.5 9 BookIt.com 0.9% 1.1% 0.1 10 AppleVacations.com 0.7% 0.6% -0.1
Source: comScore Media Metrix
Related article: How to Manage Your Car Rental Company's Online Reputation
More Rental Operations
Stop Losing Money On Rental Tolls
Regardless of your rental fleet size and structure, fleet managers, executives, and owners can gain valuable insights into an often-overlooked area of fleet operations.
Read More →
Rethink The Future To Avert A Race To The Bottom
Rental car operators heard a sobering industry message and a stern challenge at the close of the International Car Rental Show.
Read More →
DriveItAway, Free2move Plan Shared Fleet Program for Independent Rental Fleet Operators
Vehicles would be placed with participating rental operations to support car renter demand and provide additional fleet capacity.
Read More →
Stellantis Recalls 1.3 Million Jeep Vehicles Worldwide Over Fire Risk
Stellantis is recalling more than 1.3 million Jeep Wrangler and Gladiator models worldwide over a fire risk linked to power steering pump wiring.
Read More →
Green Motion And U-Save Open Rental Operations In Guatemala
The brands will open their first rental car outlets in the country at La Aurora International Airport in Guatemala City.
Read More →
U.S. Business Travel Drives $623 Billion+ in Economic Impact as Spending Reaches $538 Billion
The data also underscores the industry’s strong multiplier effect across the U.S. economy, revealing that each dollar invested in business travel in 2024 generated $1.16 in GDP.
Read More →
Rental Fleet Sales Skating Just Above 2025 Levels
The U.S. economy's continued growth and positive business investment are creating a favorable environment for fleet vehicle demand.
Read More →
Grow Your Rental Business Beyond Cars
Rental fleet operations are facing numerous evolving challenges and opportunities from AI technology to rate and revenue management, to customer service and business growth.
Read More →
Using AI to Create Clarity, Not Conflict, in Rental Car Damage
Rental companies still need people, policy, judgment, and thoughtful implementation, with operators remaining in control of the customer experience.
Read More →
Get Ready To Roll: No Stopping Self-Driving Rental Cars
The autonomous mobility technology revolution will move at its own pace, but sooner rather than later.
Read More →