U.S. Consumer Online Travel Spending Surpasses $100 Billion in 2012
Car rental was ranked third with $9.698 billion in spending behind air travel and hotel reservations for the total online travel spending in 2012.
comScore Inc., internet technology company measuring the digital world, released its full-year and fourth quarter 2012 U.S. travel e-commerce sales estimates on Feb. 20.
Car rental spending accounted for 9% of U.S. travel e-commerce sales with $9.698 billion in spending. It jumped 6% from 2011.
The total amount of online travel spending reached $103 billion — a 9% increase from last year.
2012 Travel Spending by Category - 2012 vs. 2011
Spending (in millions)
Share of Travel Spending
Year-over-Year % Change
Air Travel $66,529 65% 10% Hotel Reservations $19,384 19% 7% Car Rental $9,698 9% 6% Travel Packages $5,140 5% 10% Other Travel $2,200 2% 10% Total$102,951100%9%
Source: comScore E-Commerce Measurement
The report also revealed the top online travel agent sites based on the share percentage of page views.
Top Online Travel Agent Properties by Share of Page Views - 2012 vs. 2011
1 Expedia Inc 37.6% 31.6% -6.0 2 Priceline.com Inc 15.7% 17.3% 1.6 3 Orbitz Worldwide 12.9% 12.9% -0.1 4 Fareportal Media Group 8.5% 9.2% 0.7 5 Travelocity 10.0% 7.6% -2.4 6 Kayak.com Network 4.7% 6.9% 2.2 7 BookingBuddy Sites 0.0% 2.3% 2.3 8 CheapCaribbean.com 1.0% 1.4% 0.5 9 BookIt.com 0.9% 1.1% 0.1 10 AppleVacations.com 0.7% 0.6% -0.1
Source: comScore Media Metrix
Related article: How to Manage Your Car Rental Company's Online Reputation
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