Auto Rental News
MenuMENU
SearchSEARCH

What Are Europeans' Favorite U.S. Destinations?

Data from Jetcost USA reveals which U.S. cities Germans, French, Spaniards, Italians, are looking to visit this August.

What Are Europeans' Favorite U.S. Destinations?

According to Jetcost, a large majority of tourists have opted for California at the top of Europeans' searches, with Los Angeles as the second most wanted city in the U.S. for German and Italian tourists.

3 min to read


Price search engine provider Jetcost announced in a statement that searches for flights on its website have increased by 250%, while those for hotels have increased by 330% in the first seven months of this year 2022. Searches for August 2022 holidays are already 30% above those for the same month in 2019. In addition, users spend 50% more time searching for different solutions, budgets, and alternative dates to find the offer that best suits their needs.

According to the statement, a big number of Europeans who have decided to travel during the August holidays in 2022 are going to the U.S. to enjoy their holidays. It is the first non-European country and the sixth in the world most searched.

Ad Loading...

"Normality is here and with it comes the millions of tourists who visited U.S. every summer before the pandemic," said Ignazio Ciarmoli, Jetcost's marketing director in the statement. "Californian cities remain major global tourist destinations continuing to attract a big number of tourists, and especially Los Angeles, San Francisco, and San Diego, which are one of the Europeans' favorites destinations. On the other hand, many Americans have chosen then too, along with the main European cities and sun and beach destinations, where their good prices, rich gastronomy, and nightlife continue attracting Americans tourists".

Jetcost USA regularly analyzes the searches done through its website, and for the month of August 2022, a large majority of tourists have opted for California at the top of Europeans' searches, with Los Angeles as the second most wanted city in the U.S. for German and Italian tourists, third for French, British, and Spaniards, and fourth for Dutch and Portuguese. San Francisco is ranked number four for the French and Italians, five for the Germans and Spaniards, seven for the Dutch and the Portuguese, and eight for the British. San Diego the 11th most searched by the Italians and 12th by the Portuguese.

California is not only one of the favorite holiday destinations for Europeans in the U.S., but also for Americans, as Los Angeles ranks seventh and San Francisco 21st in searches. Eleven other American cities are among the top 25 most searched in the world, including New York (1), Miami (3), Orlando (4), Las Vegas (6), Boston (14), Fort Lauderdale (15), Seattle (17), Honolulu (18), Atlanta (19), Chicago (22), and Dallas (25).

Cancun occupies the fifth position, Punta Cana the eighth, San Juan the ninth, and Santo Domingo the 10th. On the other hand, large cities in Europe are other top destinations on the list, including Barcelona (12), Paris (13), and London (16). Other major South American cities close the list of American preferences, such as Havana (11th), Managua (20th), Mexico D.F. (21st), and Buenos Aires (24th).

Top 5 Destinations Most Searched by Americans During August 2022

  1. New York

  2. Madrid

  3. Miami

  4. Orlando

  5. Cancun

More Rental Operations

A tech collage of electronic devices against a computer chip blueprint map.
Rental OperationsMay 1, 2026

Why Car Rental Can No Longer Run On Workarounds

The shift from branch-based software to connected operations is turning rental technology into strategic infrastructure.

Read More →
A tech collage of electronic devices against a computer chip blueprint map.
Rental OperationsMay 1, 2026

Why Car Rental Can No Longer Run On Workarounds

The shift from branch-based software to connected operations is turning rental technology into strategic infrastructure.

Read More →
A black Audi SUV superimposed on a historic scene from downtown Tashkent, Uzbekistan.

Carwiz Sets Up Rental Operations In Central Asia

The global franchise operation reaches a first in its rental fleet portfolio with new service in Uzbekistan.

Read More →
Ad Loading...
A raging brushfire in the countryside.
Rental Operationsby Martin RomjueApril 30, 2026

Where Rental Fleets Must Adjust To Shifting Catastrophe Risks

West Coast disasters pose unique challenges and liabilities for rental fleet operators, who are advised to take steps tailored to their specific situations.

Read More →
ARN Industry Newsmakers thumbnail page with ARN and ICRS logos and shots of Nick DiPrima and Martin Romjue
Rental Operationsby Martin RomjueApril 27, 2026

Using AI To Find Rental Car Damage

Angry car renters are storming social media, the mainstream media, and online ratings platforms to complain about charges they claim are either unfounded or excessive.

Read More →
Photo of CEO Krešimir Dobrilović against a gray modernist crooked-tile mural display.

Carwiz Opens Car Rental Service In Panama

A Carwiz partner in Puerto Rico is taking on the Panama franchise with operations in the nation's largest airport.

Read More →
Ad Loading...
A world map with Flexways logo and new locations headline.

Flexways Opens 10 Locations Among Franchise, Affiliate Rental Networks

The integrated business model combines each operator’s local expertise with international standards to boost sales.

Read More →
Photo of a suitcase, passport, and smartphone.

Traveler Customer Satisfaction Up This Year Data Study Shows

The study looks at customer analytics to size up performance in car rentals, rideshare, airlines, lodging, and OTAs.

Read More →
A rental car between two placards showing a symbolic revenue increase from $300 to $1600.

New Consulting Company Ready To Boost Point-of-Sale Revenue

Revcuity, an outgrowth of Frontline Performance Group, aims to help clients capture more revenue moments with face-to-face customers, including in the car rental space.

Read More →
Ad Loading...
Martin Romjue stands at conference stage podium close to a dangling, glistening chandelier.
Rental Operationsby StaffApril 15, 2026

Meet The (Semi-New) ARN Editor

Martin Romjue has been editing and reporting for ARN since 2023 and fully transitioned to the role of chairman of the International Car Rental Show in 2026.

Read More →
Ad Loading...