Wheels Car Rental System announced the appointment of Nick DiPrima as the new sales director to lead the formal launch into North America.

DiPrima will be responsible for strategic partnerships and the leadership of the sales department in the region; leveraging the robust Wheels platform to help independent and affiliate operators, franchise owners, startups, large established corporates, dealership groups, and OEMs to achieve success in North America during the rental industry’s critical economic recovery from Covid-19.

“Nick brings a wealth of experience both in terms of rental technology and in launching popular European products into the U.S. market," Wheels Executive Director Vassilis Devletoglou said in a statement. "We’re confident that Nick’s unique approach is what we need to accelerate our efforts in this critical time and important region.”