London-based WhipCar offers a peer-to-peer rental service, where users can put their cars to work, reduce their carbon footprint and earn money. For those looking for a car to drive, WhipCar provides users with a convenient and affordable new way of renting a car based in their local area.

WhipCar was created by co-founders Vinay Gupta and Tom Wright, who recognized that unused cars could be made use of in a greener and more cost-effective way. "If just a few people choose to rent the car next door, the number of cars in circulation will decrease, which means a greener future for driving," the company said in a statement.

WhipCar provides an easy-to-use online service that takes on only fully vetted drivers and cars. The service includes a newly-developed, comprehensive insurance package.

Every stage of the renting service is vetted to ensure complete security and legitimacy for both owner and driver. All cars are subject to rigorous safety checks and all drivers are screened, and the price and timing of rentals are put in complete control of the owner.

WhipCar will initially be available in the Maida Vale area.