Auto Rental News
MenuMENU
SearchSEARCH

Wisecars: Italy Will Be the Top Destination for Summer Travel

According to search trends for car rental, Wisecars released a new travel data report showing which destinations are likely to see the most visitors in 2022.

Wisecars: Italy Will Be the Top Destination for Summer Travel

According to the report, interest in summer travel is way up compared to last year. 

Source: Wisecars

2 min to read


Comparing recent car rental searches worldwide, Wisecars released and outlined various travel trends for the upcoming summer season. Reports show that interest for 2022 travel showed tremendous growth compared to 2021.

According to the report, travelers interested in renting a car in the recent 30 days were largely from the United States, Italy, Great Britain, France, Spain, Canada, and Australia. The most remarkable change is in the destinations of choice. American travelers are planning trips to Europe, mainly in southern countries. The top destination countries for worldwide searches were Italy, USA (Florida and California), Spain, the United Kingdom, and Greece.

Ad Loading...

Eleven percent of the more than 400 million searches that ran the previous month target Italy. Italy has been one of the most cautious European countries regarding COVID restrictions, so the new trend is encouraging. The decision on whether to lift mask mandates or not will be discussed at the end of April; even so, both Italians and foreigners are already making travel plans to the mainland and to Sicily and Sardinia, Wisecars notes. It is important to call out that although demand is on the up, so are prices thanks to the vehicle and chip shortage caused by the pandemic.

“We advise every traveler to make their plans ahead of time and reserve their vehicle online, especially those who are interested in the trending locations such as Naples and Rome,” said Wisecars spokesman Steve Brax. “We have been working hard to help travelers find the best deals even during high season.”

More Rental Operations

display of Turo's FSD homepage
Rental Operations•by Chris Brown•October 28, 2026

Turo and Tesla Take the Next Step Toward Autonomous Car Rentals

The partnership brings Tesla's Full Self-Driving (Supervised) technology into the rental experience, offering a glimpse of how increasingly automated vehicles could change car rental.

Read More →
Two identical rental cars, two different prices
Rental Operations•Cover Story•October 26, 2026

How Rental Operators Can Navigate Personalized Pricing Rules

As regulators scrutinize the use of customer data in pricing, rental operators need to know whether they can explain why one renter pays more than another.

Read More →
a laptop shows different connectivity paths for car rental supply
Rental Operations•October 23, 2026

Direct, Broker or Hybrid? How Travel Retailers Source Rental Cars

As travel retailers weigh direct supplier relationships against third-party distribution, rental operators need to understand how those decisions affect their business.

Read More →
Ad Loading...
thumbnail of title and photo of Joel Price and Chris Brown
Rental Operations•by Chris Brown•October 20, 2026

How Did This Independent Rental Operator Grow to 170 Vehicles in 4 Years?

With 170 vehicles across three Kentucky locations, Joel Price relies on an overseas team to handle reservations, payments, and after-hours customer service. It's one part of an unconventional approach to growing an independent rental operation.

Read More →
thumbnail what does it take to succeed in b2b rentals
Rental Operations•by Chris Brown•October 12, 2026

What Does It Take to Succeed in B2B Rentals?

The fundamentals may be familiar to daily car rental operators, but project-based truck rentals put different demands on the fleet and the business.

Read More →
Photo of Ana Laborde and world map
Rental Operations•by Chris Brown•October 12, 2026

NPR Builds on International Partnerships to Grow Rental Bookings

With Ana Laborde supporting broker development, NPR Auto Group is tailoring distribution strategies, rate packages, and partnerships to grow international reservations across its three brands.

Read More →
Ad Loading...
Rental car agent shows woman her choice of rental car
Rental Operations•by Chris Brown•October 7, 2026

Advantage, Sixt Place Among Top Five in Annual Satisfaction Study

While Enterprise and National retain the top spots in JD Power’s 2026 rankings, the latest customer satisfaction results suggest renters can find competitive service beyond the biggest car rental names.

Read More →
an exotic car wrapped in an insurance policy
Rental Operations•October 1, 2026

The $100,000 Insurance Trap in Exotic Car Rentals

Exotic rental agencies often rely on customers’ personal auto policies to protect six-figure vehicles. But policy language can dramatically change the coverage for vehicles over $100,000 MSRP.

Read More →
globe of world and drivers license from UK
Rental Operations•September 28, 2026

The Booking Is Confirmed, But Is Your Customer Ready to Drive?

For international renters, a confirmed reservation doesn’t always mean they’re eligible to drive. Earlier checks can help operators catch documentation and payment issues before the customer reaches the counter.

Read More →
Ad Loading...
Scenes from Car Rental Shows past
Rental Operations•by Staff•September 23, 2026

ICRS 2027 Opens Call for Papers

The International Car Rental Show seeks session proposals on the business, operational, and technology issues facing car rental operators. Submissions are due Jan. 15.

Read More →
Ad Loading...