Zipcar Announces New ONE>WAY Service
Zipcar has announced its new ONE>WAY service, which will enable members to take point-to-point trips using Honda Fits.

Zipcar ONE<WAY service will feature the 2015 Honda Fit. Photo courtesy of Zipcar.

Zipcar ONE
unknown nodeZipcar has announced its new ONE>WAY service, which will enable members to take point-to-point trips within cities — and to and from select airport locations.
Currently being tested and slated to launch in select markets later this year, the service will exclusively feature the Honda Fit.
Members will be able to reserve and pick up a Honda Fit Zipcar at a designated location and drop it off at another location with a guaranteed parking spot, says Zipcar.
“Our ONE>WAY service blends the best of Zipcar – guaranteed parking and advance reservations – with the best of the one-way model – spontaneity and the freedom to leave a car in a different location,” said Zipcar President Kaye Ceille. “Zipcar ONE>WAY, combined with our global fleet of more than 10,000 vehicles with 30 different makes and models, offers members the most options, the most flexibility and the largest global network of any mobility provider.”
Available through Zipcar ONE>WAY this fall, the 2015 Fit provides 95.7 cubic feet of passenger volume —seating for up to five passengers with storage space behind the rear seats.
"Created for urban mobility, the Fit subcompact and Zipcar ONE>WAY service will offer Zipsters the best of sustainable city transportation in a functional, stylish and fuel efficient package,” said Steven Center, vice president of the Environmental Business Development Office at American Honda. “Honda has long been involved in the car-sharing industry, and we believe that this program will help reduce emissions and city congestion while providing a new level of freedom and convenience to customers.”
For more information, visit www.zipcar.com/oneway.
More Rental Operations

The Desk Upsell Is Costing Operators More Than it Earns
Counter upsells generate revenue, but they can also slow transactions, erode trust, and cost repeat business. Fully inclusive pricing may offer operators a better path to long-term value.
Read More →
U-Save Expands Indian Ocean Presence with New Master Franchise for Mauritius
The franchise has been acquired by Mauritian travel entrepreneur Umarfarooq Omarjee, an established figure in the island's tourism and mobility sector.
Read More →
Global Carsharing Fleet Projected to Reach 768,000 Vehicles By 2030
A new Berg Insight forecast outlines several business models driving the projected growth in public carsharing worldwide through 2029.
Read More →
Rental Car Fleet Sales Show Mid-Year Strength
June gains ensured rental fleets closed out the first half of 2026 in positive territory.
Read More →
Surprice Mobility Opens Corporate Rental Station at Milan Malpensa Airport
The Milan opening is part of Surprice Mobility's broader strategy to expand its corporate operations while increasing the use of technology across its network.
Read More →
Brazilian Executive MBA Targets Growing Domestic Rental Car Industry
Rental car companies face a unique combination of challenges that are rarely addressed in traditional programs.
Read More →
Green Motion Expands Into Japan With Master Franchise Agreement
Japan's tourism industry, business travel market, and demand for vehicle rental services are reasons the country represents an important market for the company.
Read More →
ACRA Carrying Fuller Industry Load As AI and EVs Lurk In Future
The leading car rental professional business group details an active legislative, regulatory, and macro-trends agenda affecting car rental operators.
Read More →
World Cup Travel Data Shows Longer Car Rentals and More One-Ways
A recent analysis of FIFA bookings found varied demand patterns that influenced rental car pricing.
Read More →
A Leveling Force: AI Morphs Into A Rental Car Profit-Seeker
Revenue managers can’t match the emerging AI tools gobbling lots of data that could counter the competitive race to the rate bottom.
Read More →
