Related: What's New in Motor Pool Technology?
Zipcar Launches New Car Sharing Technology
Zipcar has launched a new fleet management service called Local Motion by Zipcar, following its acquisition of car sharing technology company Local Motion in August 2015.

Photo courtesy of Zipcar

Photo courtesy of Zipcar
Zipcar has launched a new fleet management service called Local Motion by Zipcar, following its acquisition of car sharing technology company Local Motion in August 2015. The new service is a comprehensive vehicle hardware and software platform that allows large fleets to share vehicles.
Some features of Local Motion by Zipcar include: integration with employer RFID badges so drivers can access vehicles with one tap on the card reader, “Tap & Go” functionality for on-demand access to vehicles, and GPS and data tracking for vehicles.
“While much of the functionality is similar to Local Motion, Local Motion by Zipcar’s platform is new, which will enable Zipcar to continue to iterate on the new service, providing even more features and benefits in the future,” said Lindsay Wester, public relations manager for Zipcar.
In 2009, Zipcar launched its first fleet management service, Fast Fleet, which has outfitted corporate and government fleets with Zipcar’s car sharing technology. Zipcar will continue to support customers using the Fast Fleet platform while it launches the new offering and will also work with Fast Fleet customers interested in transitioning to the new system, Wester said.
Originally posted on Automotive Fleet
More Rental Operations

Clean on Paper: Red Flags in Exotic Car Rental Verification
A suspicious $45,000 Lamborghini booking reveals the strengths and limitations of renter verification, from forged insurance documents to coverage gaps and unauthorized drivers. (Part 2 of 3)
Read More →
Turo and Tesla Take the Next Step Toward Autonomous Car Rentals
The partnership brings Tesla's Full Self-Driving (Supervised) technology into the rental experience, offering a glimpse of how increasingly automated vehicles could change car rental.
Read More →
How Rental Operators Can Navigate Personalized Pricing Rules
As regulators scrutinize the use of customer data in pricing, rental operators need to know whether they can explain why one renter pays more than another.
Read More →
Direct, Broker or Hybrid? How Travel Retailers Source Rental Cars
As travel retailers weigh direct supplier relationships against third-party distribution, rental operators need to understand how those decisions affect their business.
Read More →
How Did This Independent Rental Operator Grow to 170 Vehicles in 4 Years?
With 170 vehicles across three Kentucky locations, Joel Price relies on an overseas team to handle reservations, payments, and after-hours customer service. It's one part of an unconventional approach to growing an independent rental operation.
Read More →
What Does It Take to Succeed in B2B Rentals?
The fundamentals may be familiar to daily car rental operators, but project-based truck rentals put different demands on the fleet and the business.
Read More →
NPR Builds on International Partnerships to Grow Rental Bookings
With Ana Laborde supporting broker development, NPR Auto Group is tailoring distribution strategies, rate packages, and partnerships to grow international reservations across its three brands.
Read More →
Advantage, Sixt Place Among Top Five in Annual Satisfaction Study
While Enterprise and National retain the top spots in JD Power’s 2026 rankings, the latest customer satisfaction results suggest renters can find competitive service beyond the biggest car rental names.
Read More →
The $100,000 Insurance Trap in Exotic Car Rentals
Exotic rental agencies often rely on customers’ personal auto policies to protect six-figure vehicles. But policy language can dramatically change the coverage for vehicles over $100,000 MSRP.
Read More →
The Booking Is Confirmed, But Is Your Customer Ready to Drive?
For international renters, a confirmed reservation doesn’t always mean they’re eligible to drive. Earlier checks can help operators catch documentation and payment issues before the customer reaches the counter.
Read More →
