Connected vehicle and telematics provider Zubie has announced a partnership with the Independent Car Rental Association (ICRA), a non-profit business trade association for independent car rental platforms.

This partnership will bring independent car rental hosts resources to help enhance their business and customer service, according to a Zubie press release. ICRA seeks ways to provide independent car rental companies with the same technology and opportunities that big, corporate rental companies have access to.

By partnering with Zubie, ICRA can offer telematics technology to its independent rental company members. For example, members can use GPS to track their vehicles as well as have access to vehicle reported fuel and odometer metrics, receive important maintenance updates, and manage their inventory and utilization.

“At Zubie, we recognize that sourcing and maintaining vehicles can be challenging for operators, and even more so for independent car rental hosts,” said Mark Novak, Zubie’s chief revenue officer. “The Zubie platform can do all of this and more, giving operators more bandwidth to focus on other parts of their business.”

“Because the ICRA is a member-based organization, we need to bring top solutions and great technology to our members,” said Trent Gifford, CEO of ICRA. “With this partnership, our ICRA members will have not only great tracking solutions via Zubie, but the integration of Zubie’s data and technology into our Appzoola website and fleet management solution will provide members, and this industry, something they have never had available to them before. Imagine your website not only being one of your ecommerce tools to rent your vehicles, but the real-time data from Zubie into the system allows you to better manage your fleet while controlling costs and building efficient maintenance schedules for each vehicle. The Zubie real-time data allows us to do this for our members.”