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In this Season 2 / Episode 2 of ARN Industry Newsmakers, Auto Rental News managing editor Martin Romjue talks with Jade Kang, chief product officer of Orcar, based in Seoul, South Korea, about how Orcar bases rental operations on AI.
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Operators often must spend far too much time and resources trying to recoup rental cars towed away and held hostage to outrageously high fees.
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A race has started between generations embracing AI and companies willing to adapt it to their operations.
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The partnership reflects growing demand in the car rental industry for data-led operations that unlock efficiency and revenue.
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The customer service improvements enhance the overall travel experience for car renters.
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AI’s use of data and smarter cars can enhance the business brainpower to spot problems, save time, and deliver superior service.
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The American Car Rental Association scored more access and influence in 2025 as it grows its services for car rental operators.
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The rental car operation provides rental vehicle services and opportunities across the leisure, corporate, insurance-replacement, and commercial vehicle rental segments.
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Greater transparency, simplified digital access, and connected fleets will be the key factors in determining who comes out on top over the next 10 years.
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A modest rise in rental car usage and an increase in fleet purchases kept the industry on a steady upward path at mid-decade.
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