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Outline of a multi-colored smart phone screen next to large lettering, "Rent A Car Here."
Auto Rental Focusby Martin RomjueApril 2, 2026

‘Zero Friction’ Is The New Buzz Phrase for ICRS

This year’s International Car Rental Show hits the hot buttons on industry change and challenges.

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A collage of a plane across a global map and driver of a rental car in a scenic landscape
ArticlesApril 1, 2026

Making Connections: More Options Diversify Travel Plans

As a growing number of itineraries now feature segments with multiple transportation providers, car rental serves as a core mobility link in travel journeys.

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A collage of a plane across a global map and driver of a rental car in a scenic landscape
Digital Cover FeaturesApril 1, 2026

Making Connections: More Options Diversify Travel Plans

As a growing number of itineraries now feature segments with multiple transportation providers, car rental serves as a core mobility link in travel journeys.

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ACRA executives with a Congresswoman in the living room of an event house during a PAC fundraiser.
Articlesby Sharky LaguanaJanuary 9, 2026

ACRA: Spurring Car Rental Industry Success

The American Car Rental Association scored more access and influence in 2025 as it grows its services for car rental operators.

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A futuristic gray rental car counter with a white recessed background area featuring flat-screen displays, accented by mood lighting.
Auto Rental Focusby Martin RomjueJanuary 7, 2026

Speed Overtakes Car Rental Industry Practices

Technology, data, and digital advances are combining to create a business climate full of information, impatience, and instant results.

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A multicolored row of vertical bar graphs showing the U.S. car rental industry's total revenue, fleet vehicle purchases, and rental cars in service 2015-2025.
Newsby Martin RomjueDecember 22, 2025

U.S. Car Rental Revenue Crosses $40 Billion

A modest rise in rental car usage and an increase in fleet purchases kept the industry on a steady upward path at mid-decade.

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Auto Rental Focusby Martin RomjueOctober 17, 2025

Meet Jul-IA, The Attentive Agent Moving Into Car Rental Operations

As AI gains knowledge and reach, it’s ready to be promoted from a rental car agent to a back-office manager.

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A vehicle inspection arch-style imaging structure that takes photos of rental cars returning to an airport parking deck.
Auto Rental Focusby Martin RomjueSeptember 10, 2025

Finding A Middle Way On AI-Driven Rental Car Fees

The spate of media reports about car renters furious with AI-assessments creates bad will and poor PR images for the car rental industry.

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Two men working at a Green Motion U-Save car rental county with green and yellow logo backdrops.
Articlesby Martin RomjueSeptember 8, 2025

Rental Car Leader Engages With Primary Industry Causes

Q&A Interview: Federal contracting, EV charging infrastructure, stolen vehicles, and policy advocacy drive an agenda for Carlos Bazan-Canabal that stretches beyond his car rental executive post.

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Attendee playing piano on exhibit floor and entertaining guests.
Newsby StaffAugust 21, 2025

Get Ready: ICRS 2026 Open for Business and Call for Papers

The 30th anniversary International Car Rental Show heads to the Dallas area as it celebrates a legacy and pivots toward an industry marketplace and forum suited to the fourth decade ahead.

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