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green and blue bar graphs compare fleet sales June 2025 versus June 2026

News•Martin Romjue•July 8, 2026

Rental Car Fleet Sales Show Mid-Year Strength

June gains ensured rental fleets closed out the first half of 2026 in positive territory.

Close up of a row of white CUVs in the Surprice Mobility fleet at the Milan airport.

News•Staff and News Reports•July 7, 2026

Surprice Mobility Opens Corporate Rental Station at Milan Malpensa Airport

The Milan opening is part of Surprice Mobility's broader strategy to expand its corporate operations while increasing the use of technology across its network.

Richard Lowden gesturing on stage in front of a red curtain at the Gaylord Texan Resort near Dallas.

Articles•Martin Romjue•June 12, 2026

Rethink The Future To Avert A Race To The Bottom

Rental car operators heard a sobering industry message and a stern challenge at the close of the International Car Rental Show.

John Possumato holding microphone while asking a question during a live conference session at the ICRS Show.

News•News/Media Release•June 10, 2026

DriveItAway, Free2move Plan Shared Fleet Program for Independent Rental Fleet Operators

Vehicles would be placed with participating rental operations to support car renter demand and provide additional fleet capacity.

Moderator and three panelists on stage in white chairs in front of a red curtain and palm frond planters.

Auto Rental Focus•Martin Romjue•June 5, 2026

ICRS 2026 Countered The AI Drama, Thanks To These Panelists

One of my favorite sessions laid out the AI techno-optimism available to rental car operators ready to adapt their services for the decades ahead.

Green and black bar graphs show May 2025 v. 2026 fleet vehicle sales into commercial, rental, and government fleet sectors.

News•Martin Romjue•June 3, 2026

Rental Fleet Sales Skating Just Above 2025 Levels

The U.S. economy's continued growth and positive business investment are creating a favorable environment for fleet vehicle demand.

Interviewer Martin Romjue and guest Ryan Kerzner on both sides of a title page with large lettering.

Videos•Martin Romjue•June 3, 2026

Grow Your Rental Business Beyond Cars

Rental fleet operations are facing numerous evolving challenges and opportunities from AI technology to rate and revenue management, to customer service and business growth.

Close up of a high-tech vehicle console with a remote key.

Digital Cover Features•Robert Allan Gordon, Car Rental University•June 1, 2026

Get Ready To Roll: No Stopping Self-Driving Rental Cars

The autonomous mobility technology revolution will move at its own pace, but sooner rather than later.

Speaker John Healy on stage with a podium, screen, and red curtains in the background.

News•Martin Romjue•May 27, 2026

Cross-Pressures, Evolving Trends Drive 2026 Rental Car Industry

A combination of cautious economic behavior, shifts in the rental vehicle market, and technological influences are shaping car rental operator decisions.

Photos of CEOs Colm Brady and Francois Kruger on a blue background and above a headline.

News•News/Media Release•May 22, 2026

RentalMatics, GeoInt Partner On Rental Car Speed Tracking Tech

Rental operators can now detect and act on speeding while vehicles are still on rent, thereby reducing fines, admin workload, vehicle wear, and safety risks.

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