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A red sports car sits underneath and AI-driven damage detection scanner.

Auto Rental Focus•Martin Romjue•July 10, 2026

AI Can Supply The Damage Data, But Operators Must Apply The Judgments

The rental car industry held its first open discussion about the most controversial issue of the past year. Here are some key lessons, takeaways, and viewpoints.

An AI-imaging tunnel instantly scans a car for damages at Wenn's location in Lithuania.

Articles•Mark Havel, Wenn•June 2, 2026

Using AI to Create Clarity, Not Conflict, in Rental Car Damage

Rental companies still need people, policy, judgment, and thoughtful implementation, with operators remaining in control of the customer experience.

Auto Rental Focus•Martin Romjue•April 29, 2026

Why Is JFK’s Grandson Interested In Your Rental Fleets?

Car rental operations should follow consistent practices when applying AI to vehicle damage assessments.

A rental car rolling through a UVeye overhead vehicle inspection terminal.

News•News/Media Release•March 13, 2026

TSD Mobility, UVeye Partner On Automated Vehicle Inspections

The enhanced technology allows rental car operations, dealerships, and auctions to compare a vehicle’s condition at pickup and drop-off within the same rental or loaner record.

Overhead view of the awards gala and a photo of a Zubie exec with an award.

News•News/Media Release•September 25, 2025

Zubie Recognized for Technology Excellence

The connected car provider garnered a Gold Stevie Award for its smoke detection product.

A vehicle inspection arch-style imaging structure that takes photos of rental cars returning to an airport parking deck.

Auto Rental Focus•Martin Romjue•September 10, 2025

Finding A Middle Way On AI-Driven Rental Car Fees

The spate of media reports about car renters furious with AI-assessments creates bad will and poor PR images for the car rental industry.

Two speakers standing on a stage talking at each other with a white chair between them.

Articles•Martin Romjue•July 16, 2025

How AI Enhances Buying, Selling, and Trading Vehicles

AI has already evolved into a must-have tool for remarketers to work with greater clarity, make faster decisions, and run smarter digital marketplaces and business operations.

Close up of a blue car’s headlight with white marks or scratches on the surrounding auto body.

Articles•Nick DiPrima, The Merlin Group•June 30, 2025

AI in Car Rental Should Be the Customer’s Advocate, Not Accuser

Opinion/Editorial: What happens when AI randomly overcharges car renters outrageous fees and penalties?

News•News/Media Release•April 8, 2025

Self Inspection, Bluebird Partner On AI Inspections for Rental Cars

The combination reduces disputes, avoids mistakes, and accelerates fleet turnaround.

News•Staff•June 10, 2024

Damage iD Marks a Decade in Vehicle Inspection Tech

The roster of clients using its advanced software include big names in the auto rental industry.

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