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Green Motion to Open in Armenia

Green Motion celebrates the its growth into Western Asia with sale of its master franchise in Armenia's capital Yerevan.

Green Motion to Open in Armenia

Milena Abramian, Richard Lowden, and Suren Melikyan celebrate the opening of Green Motion's newest franchise in Armenia.

Photo: Green Motion

1 min to read


Green Motion announced the sale of its latest country franchise, Armenia, marking the brand's expansion in western Asia. Acquired by Suren Melikyan, owner of the existing Green Motion franchise for Georgia, Green Motion Armenia will be opening soon in the country's capital Yerevan.

"It was fantastic to close the first day off here at ITB with the sale of our master franchise for Armenia," said Green Motion founder & CEO Richard Lowden. "It's extra special as it has been purchased by a trusted, dedicated, and highly respected existing franchisee who is looking to expand its business portfolio with our brands." 

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The branch will be located in the country's capital Yerevan, supporting the city's International Airport.

"I am thrilled to continue my journey of expansion with Green Motion, we are incredibly proud to be part of their network and family and are looking forward to realizing the success of another market," added Green Motion Armenia & Georgia owner Suren Melikyan.

Green Motion will be exhibiting at this year's International Car Rental Show on 16-18th April at the Paris Hotel in Las Vegas.

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