The American Car Rental Association recently appointed Brenda Azua, the chief Americas officer for Green Motion International, to fill the unexpired term of Trey Breckinridge, the vice president of operations for U-Save Car & Truck Rental, who resigned from the board of directors.
As chief Americas officer, Brenda Azúa has led the development of Green Motion in the Americas for the last eight years, and with the acquisition of U-Save in September 2022, now also oversees all franchise activities for U-Save, including prospecting and sales of new markets, implementation process, operational support for existing franchisees, quality assurance, as well as managing the relationship with strategic supply partners.
Before joining the Green Motion International team, Brenda had worked as marketing director for Green Motion Costa Rica, car rental company owned by Purdy Motor Group, the largest dealership in Costa Rica, managing Toyota, Ford, Subaru, and Volkswagen brands.
With more than 20 years of experience on service marketing positions including car rental, outsourcing and software industries, Brenda has an extensive knowledge of business solutions for customer centricity and profitability, which has led her to develop many of the franchise manuals and best practices in use, covering topics as revenue management, customer experience and organizational culture.
Brenda completed her bachelor’s degree in communication in 1998, in Valparaíso, Chile; and her MBA with emphasis in marketing in 2010 in Costa Rica.