Green Motion, U-Save Add Colombia to Growing South American Market

Green Motion and U-Save recently announced the sale of their master country franchise for Colombia that were purchased by Turoll Rent a Car, owned and operated by Juan José Valencia Diaz and his family. 

Initially the business will open with Green Motion, operating at Bogota, Cali, Medellin and Cartagena supporting the international airports and downtown locations, with plans to introduce the U-Save brand later on in the year. 

"This is another major progression in the expansion of our brands, opening another important market in South America after the launch of our franchise in Argentina," said Richard Lowden, the founder and CEO of Green Motion and President of U-Save, in a Jan. 11 news release. "Juan and his family are not only highly experienced and professional car rental operators but also are acutely focused on delivering the very best experience for our customers.

Valencia Diaz added, "Its a genuine privilege to be selected to own and operate both the Green Motion and U-Save brands in my beautiful country. Myself and my family are very happy to have such an experienced team behind us to support us in realizing our dreams of full expansion throughout Colombia and becoming one of the most successful car rental businesses in the country."

The Green Motion and U-Save brands are exhibiting at the 2024 Fitur Travel Expo in Madrid Jan. 24-28. Green Motion, founded in the United Kingdom in 2007, has representation in 70 countries and acquired the American car rental brand U-Save in 2022 which has a large operational presence in the U.S. and is undergoing planned international expansion with the brand present in 15 countries.