Auto Rental News
MenuMENU
SearchSEARCH

Sid Kenmir, Founder of ACCRO, 1933-2025

The founder of the Associated Canadian Car Rental Operators lived a well-rounded life that spanned service far beyond the auto rental industry.

April 5, 2025
Sid Kenmir, Founder of ACCRO, 1933-2025

Bobit Business Media gave Kenmir a “lifetime pass” to the annual International Car Rental Show in Las Vegas, where even during retirement, Kenmir would visit with attendees in the exhibit hall. 

Photo: ACCRO

3 min to read


Sydney “Sid” Brian Kenmir, who founded the Associated Canadian Car Rental Operators (ACCRO) that serves small independent car rental operators, passed away peacefully on March 22 at Grand River Hospital in Kitchener, Ontario, Canada, according to his obituary. He was 92 years old.

Kenmir lived a life rich with purpose, generosity, and humor, beloved by all who had the privilege of knowing him.

Ad Loading...

Born in Spennymoor in northeastern England, Kenmir immigrated to Canada with his family in 1952, eventually settling in the Doon area of Kitchener. 

During the decades that followed, Kenmir worked in the insurance industry, followed by the car rental industry, before creating ACCRO in the early 1980s. The organization also has played a key role in lobbying efforts on behalf of the Ontario car rental industry. He served in ACCRO until his retirement in 2007.

Bobit Business Media gave Kenmir a “lifetime pass” to the annual International Car Rental Show in Las Vegas, where even during retirement, Kenmir would visit with attendees in the exhibit hall. 

Kenmir’s life was also defined by service beyond the workplace. A proud former member of the Air Force with a lifelong love of motorcycles, Kenmir was a Life Member of the 404 K-W Wing, Royal Canadian Air Force Association, where he served for over 55 years, including as President. 

He organized Remembrance Day buses for 26 years, and proudly represented the Wing in countless parades, including the Battle of Britain Parade for over 44 years.

Ad Loading...

In recognition of his extraordinary commitment and community service, Kenmir was the recipient of several honours, including:

  • R.C.A.F.A. National Award of Merit (1974)

  • Royal Canadian Legion Diamond Jubilee Medal (1986)

  • 404 Wing Award of Merit (1998)

These awards testify to Kenmir’s unwavering dedication to veterans and the greater good. He also generously gave his time to the K-W Poppy Fund and K-W Veterans Council, always stepping up to serve others with humility and pride.

Kenmir had a legendary wit and loved sharing stories and jokes. He brought laughter wherever he went. In retirement, he and his wife, Marlene, cherished their travels across Canada in their trailer, cruises abroad, and joyful reunions with the extended Kenmir family in the U.K.

Kenmir is survived by his wife of over 52 years, Marlene (née Woodard), his brother Gordon and wife Linda, and many extended family members, nieces, nephews, and friends. He was predeceased by his parents Raymond and Carrie, his brother Alan and wife Ruth, and sister Mavis and husband George.

Ad Loading...

A Celebration of Life will be held on Saturday, April 5, from 12 to 4 p.m. at the 404 K-W Wing, RCAFA, 510 Dutton Drive, Waterloo. Interment will occur earlier that day at 10:30 a.m. at Memory Gardens Cemetery, Breslau, Ontario.

Donations to the K-W Poppy Fund are welcomed in honor of Sid’s incredible life and legacy. Kenmir’s legacy is one of kindness, dedication, and deep impact—on his family, his community, and an entire industry.

More Rental Operations

an exotic car wrapped in an insurance policy
Rental Operations•October 1, 2026

The $100,000 Insurance Trap in Exotic Car Rentals

Exotic rental agencies often rely on customers’ personal auto policies to protect six-figure vehicles. But policy language can dramatically change the coverage for vehicles over $100,000 MSRP.

Read More →
globe of world and drivers license from UK
Rental Operations•September 28, 2026

The Booking Is Confirmed, But Is Your Customer Ready to Drive?

For international renters, a confirmed reservation doesn’t always mean they’re eligible to drive. Earlier checks can help operators catch documentation and payment issues before the customer reaches the counter.

Read More →
Scenes from Car Rental Shows past
Rental Operations•by Staff•September 23, 2026

ICRS 2027 Opens Call for Papers

The International Car Rental Show seeks session proposals on the business, operational, and technology issues facing car rental operators. Submissions are due Jan. 15.

Read More →
Ad Loading...
hand holding phone and Turo logo
Rental Operations•by Staff•September 21, 2026

Turo to Launch Vehicle Delivery Service

Turo Delivered will let travelers search for vehicles that hosts can deliver directly to hotels, homes, airports, train stations, and other locations.

Read More →
plane, palm trees, car rental sign
Rental Operations•by Chris Brown•September 15, 2026

Palm Beach Airport Code Change Creates Car Rental Distribution Gap

A test of rental searches under the old PBI and new DJT airport codes returned largely different sets of brands and vehicles, highlighting a potential distribution problem for rental operators.

Read More →
Team members of U-Save's new franchise
Rental Operations•by Staff•September 15, 2026

U-Save Continues Dominican Republic Expansion with Launch in Punta Cana

The new franchise location builds on U-Save’s existing Santo Domingo operation and will begin taking reservations for October 2026.

Read More →
Ad Loading...
A traveler searches for rental cars with an AI bot
Rental Operations•September 14, 2026

When AI Books the Rental Car, Who Controls the Sale?

As AI moves from comparing rental rates to completing transactions, operators need to understand how travelers find, interpret, rank, and ultimately see their offers. (Part 2 of 2.)

Read More →
map of europe and summer car rental rates
Rental Operations•September 11, 2026

European Booked Car Rental Rates Fell 5%, Results Varied by Country

Ireland, Cyprus, and the United Kingdom saw steep declines, while booked rates rose in Poland and Hungary.

Read More →
thumbnail of Chris Brown and Mike DeLorenzo with title Time to Rethink Rental Categories?
Rental Operations•by Chris Brown•September 8, 2026

Is It Time to Rethink Rental Categories?

As traditional economy and compact cars disappear from the market, longtime rental operator Mike DeLorenzo asks whether the industry’s familiar vehicle categories still make sense — and what operators need to rethink along with them.

Read More →
Ad Loading...
Woman receiving car rental rates on computer from AI agent
Rental Operations•September 1, 2026

Who Owns the Rate? AI Is Creating a New Distribution Problem for Car Rental

Generative Engine Optimization asks whether AI can find a rental company, but operators also need to know whether the agent inspected enough of the market, compared equivalent offers, and presented a rate the traveler can actually book. (Part 1 of 2)

Read More →
Ad Loading...