AutoUnion Car Rentals, one of Europe’s fastest-growing car rental brands, recently started operating in Israel through a franchise agreement with Pery Car Rental, a leading player in Israel’s car rental industry.

The new partnership marks AutoUnion’s official entry into the Israeli market, opening five key locations in Tel Aviv, Haifa, Jerusalem, Netanya, and Be’er Sheva. These locations are part of a broader growth effort to enhance access to flexible, customer-centered mobility options in key regions.

"Expanding into Israel strengthens our footprint in thriving urban mobility centers," said Ljubomir Dragicevic, chief operating officer, in an Aug. 1 news release. “This new alliance with Pery Car Rental is more than a business deal — it’s a combination that blends local market intelligence with our international car rental expertise. At the core of our vision is a modern, flexible rental experience, powered by smart technology and driven by understanding the unique preferences of today’s travelers and professionals.” 

Customers can access an extensive fleet featuring many models catering to every preference and purpose. The booking process uses advanced digital solutions that guide customers through every step. 

Eli Asulin of Pery Car Rental added, "Our company has a longstanding presence in the Israeli car rental industry, and we see tremendous potential in combining our local operational strength with AutoUnion’s global standards."

This latest expansion underlines AutoUnion’s investment in strategic markets through selective partnerships that share its core values: customer focus, innovation, and reliability.