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Tariffs, Revenue, Tech, And Innovation Lead 2025 Industry Topics

A click-n-visit metrics review of Auto Rental News shows what content engages the most reader-users.

December 24, 2025
An Avis rep unloads luggage from a rental car as part of first-class service.

Avis Budget Group, Inc., unveiled its Avis First level on July 21, a premium, concierge-level car rental experience designed to make car renting more convenient. it was the No. 3-ranked story of the year on Auto Rental News.

Photo: Avis Budget Group

1 min to read


Trump’s tariffs ranked as the scene-stealer for 2025 across multiple fleet sectors, including the car rental industry, which made a tariff article the No. 1 read item for the year, according to a Google Analytics review.

The tariffs randomly seeped through global automotive supply chains this year, wreaking inconsistent havoc depending on the targeted nation, imports, parts, or even parts of parts.

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Meanwhile, digital and AI advances brought new business opportunities as well as angst about rental car return inspections. Throw in some stats and numbers and you get a sample of ARN’s most appealing content.

Top 10 ARN Car Rental Content For 2025:

1] Tariffs Could Bring Wide, Varied Burdens On U.S. Car Rental Industry

2] Green Motion Adds Locations in Kuwait, U.K.

3] Avis Launches First Class Rental Car Service

4] How To Maximize Car Rental Revenues

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Surprice Mobility Opens Corporate Rental Station at Milan Malpensa Airport

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Brazilian Executive MBA Targets Growing Domestic Rental Car Industry

Rental car companies face a unique combination of challenges that are rarely addressed in traditional programs.

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Green Motion team with banner bearing Japanese flag.

Green Motion Expands Into Japan With Master Franchise Agreement

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ACRA Chairman Sharky Laguana on stage at the ICRS event in Grapevine, Texas.
Legal & Legislativeby Martin RomjueJune 24, 2026

ACRA Carrying Fuller Industry Load As AI and EVs Lurk In Future

The leading car rental professional business group details an active legislative, regulatory, and macro-trends agenda affecting car rental operators.

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Light blue horizontal bar graphs on a chart showing World Cup-related rental car booking trends.
Rental OperationsJune 23, 2026

World Cup Travel Data Shows Longer Car Rentals and More One-Ways

A recent analysis of FIFA bookings found varied demand patterns that influenced rental car pricing.

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Side view of ICRS speaker Sanchit Garg at podium in front of a floor lit red curtain
Rental Operationsby Martin RomjueJune 22, 2026

A Leveling Force: AI Morphs Into A Rental Car Profit-Seeker

Revenue managers can’t match the emerging AI tools gobbling lots of data that could counter the competitive race to the rate bottom.

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Photos of Martin Romjue and Denis Gjoni on opposite sides of large headline for the video.
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Stop Losing Money On Rental Tolls

Regardless of your rental fleet size and structure, fleet managers, executives, and owners can gain valuable insights into an often-overlooked area of fleet operations.

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