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Tariffs, Revenue, Tech, And Innovation Lead 2025 Industry Topics

A click-n-visit metrics review of Auto Rental News shows what content engages the most reader-users.

December 24, 2025
An Avis rep unloads luggage from a rental car as part of first-class service.

Avis Budget Group, Inc., unveiled its Avis First level on July 21, a premium, concierge-level car rental experience designed to make car renting more convenient. it was the No. 3-ranked story of the year on Auto Rental News.

Photo: Avis Budget Group

1 min to read


Trump’s tariffs ranked as the scene-stealer for 2025 across multiple fleet sectors, including the car rental industry, which made a tariff article the No. 1 read item for the year, according to a Google Analytics review.

The tariffs randomly seeped through global automotive supply chains this year, wreaking inconsistent havoc depending on the targeted nation, imports, parts, or even parts of parts.

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Meanwhile, digital and AI advances brought new business opportunities as well as angst about rental car return inspections. Throw in some stats and numbers and you get a sample of ARN’s most appealing content.

Top 10 ARN Car Rental Content For 2025:

1] Tariffs Could Bring Wide, Varied Burdens On U.S. Car Rental Industry

2] Green Motion Adds Locations in Kuwait, U.K.

3] Avis Launches First Class Rental Car Service

4] How To Maximize Car Rental Revenues

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Green Motion Expands Into Japan With Master Franchise Agreement

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World Cup Travel Data Shows Longer Car Rentals and More One-Ways

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A Leveling Force: AI Morphs Into A Rental Car Profit-Seeker

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Richard Lowden gesturing on stage in front of a red curtain at the Gaylord Texan Resort near Dallas.
Rental Operationsby Martin RomjueJune 12, 2026

Rethink The Future To Avert A Race To The Bottom

Rental car operators heard a sobering industry message and a stern challenge at the close of the International Car Rental Show.

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John Possumato holding microphone while asking a question during a live conference session at the ICRS Show.

DriveItAway, Free2move Plan Shared Fleet Program for Independent Rental Fleet Operators

Vehicles would be placed with participating rental operations to support car renter demand and provide additional fleet capacity.

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Close-up of a Jeep Wrangler front grille and headlight with text noting Stellantis’ recall of 1.3 million Jeep vehicles worldwide over a potential fire risk tied to power steering wiring.
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Stellantis Recalls 1.3 Million Jeep Vehicles Worldwide Over Fire Risk

Stellantis is recalling more than 1.3 million Jeep Wrangler and Gladiator models worldwide over a fire risk linked to power steering pump wiring.

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Franchisee standing with yellow U-Save branded sign in front of the rental car outlet.

Green Motion And U-Save Open Rental Operations In Guatemala

The brands will open their first rental car outlets in the country at La Aurora International Airport in Guatemala City.

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