Enterprise Opens First Location in New Zealand
Enterprise Rent-A-Car has entered the New Zealand market with its first location at the Queenstown Airport.

Enterprise Rent-A-Car has opened a location at Queenstown Airport through its franchisee Redspot Car Rentals. Photo courtesy of Enterprise Holdings.

Enterprise Rent-A-Car has opened a location at Queenstown Airport through its franchisee Redspot Car Rentals. Photo courtesy of Enterprise Holdings.
Enterprise Rent-A-Car has entered the New Zealand market with its first location at the Queenstown Airport.
Franchisee Redspot Car Rentals will operate the office as part of the Enterprise Holdings global network, which includes the Enterprise brand as well as National Car Rental and Alamo Rent A Car. As a result, the new Enterprise airport location also will be able to serve Redspot, National, and Alamo customers.
Redspot Car Rentals, a family-owned car rental business, has served the Australian car rental market for more than 20 years.
“We look forward to providing New Zealand’s leisure and corporate customers with the highest level of service,” said Dan Mekler, Redspot’s managing director. “Opening our Queenstown Enterprise Rent-A-Car location is an exciting milestone, but it’s just the beginning of our planned growth in New Zealand.”
Customers can choose from small to large sedans, SUVs, and 4WDs, according to Enterprise.
“Our growth in Asia Pacific is a reflection of the global reputation and strength of our brands,” said Peter A. Smith, vice president of global franchising at Enterprise Holdings.
Since Enterprise Rent-A-Car entered Australia in February, the brand now serves customers in 18 Australia locations. In addition, Enterprise will expand to additional airport locations in North and South New Zealand in the next year, according to the company.
More Rental Operations

The Booking Is Confirmed, But Is Your Customer Ready to Drive?
For international renters, a confirmed reservation doesn’t always mean they’re eligible to drive. Earlier checks can help operators catch documentation and payment issues before the customer reaches the counter.
Read More →
ICRS 2027 Opens Call for Papers
The International Car Rental Show seeks session proposals on the business, operational, and technology issues facing car rental operators. Submissions are due Jan. 15.
Read More →
Turo to Launch Vehicle Delivery Service
Turo Delivered will let travelers search for vehicles that hosts can deliver directly to hotels, homes, airports, train stations, and other locations.
Read More →
Palm Beach Airport Code Change Creates Car Rental Distribution Gap
A test of rental searches under the old PBI and new DJT airport codes returned largely different sets of brands and vehicles, highlighting a potential distribution problem for rental operators.
Read More →
U-Save Continues Dominican Republic Expansion with Launch in Punta Cana
The new franchise location builds on U-Save’s existing Santo Domingo operation and will begin taking reservations for October 2026.
Read More →
When AI Books the Rental Car, Who Controls the Sale?
As AI moves from comparing rental rates to completing transactions, operators need to understand how travelers find, interpret, rank, and ultimately see their offers. (Part 2 of 2.)
Read More →
European Booked Car Rental Rates Fell 5%, Results Varied by Country
Ireland, Cyprus, and the United Kingdom saw steep declines, while booked rates rose in Poland and Hungary.
Read More →Is It Time to Rethink Rental Categories?
As traditional economy and compact cars disappear from the market, longtime rental operator Mike DeLorenzo asks whether the industry’s familiar vehicle categories still make sense — and what operators need to rethink along with them.
Read More →
Who Owns the Rate? AI Is Creating a New Distribution Problem for Car Rental
Generative Engine Optimization asks whether AI can find a rental company, but operators also need to know whether the agent inspected enough of the market, compared equivalent offers, and presented a rate the traveler can actually book. (Part 1 of 2)
Read More →
U.S. Business Travel Car Rental Rates Forecast to Rise Up to 2%
Improved fleet supply should limit pricing gains in 2026-27, while insurance, repair costs, and softer residual values continue to pressure rental operations, according to Amex GBT.
Read More →
