Related: Hertz UK Transforms Vehicle into 'Movie Theater on the Go'
Hertz Expands Travel, Entertainment Options with Topgolf
Beginning in September, the two companies will offer “Hertz Wednesdays”— a new weekly promotion that allows customers with a Hertz rental car to receive a special game play offer, compliments of Hertz, and the ability to compete against other Hertz customers around the country for prizes.

Hertz and Topgolf will kick off their partnership with a Swing Suite Go simulator at the annual Global Business Travel Association Convention in San Diego Aug. 11 – 15.
Photo via Mark Walker/Flickr.
Today, global sports entertainment leader Topgolf announced Hertz as a new strategic partner, providing customers across both brands with enhanced VIP entertainment and travel experiences.
Topgolf blends technology and entertainment for an experience that makes socializing a sport for everyone. Every guest entering Topgolf venues can expect world-class service. Now, Hertz customers will be able to enjoy unique access to Topgolf’s amenities and more.
Hertz and Topgolf will kick off their partnership with a Swing Suite Go simulator at the annual Global Business Travel Association Convention in San Diego Aug. 11 – 15. Beginning in September, the two companies will offer “Hertz Wednesdays”— a new weekly promotion that allows customers with a Hertz rental car to receive a special game play offer, compliments of Hertz, and the ability to compete against other Hertz customers around the country for prizes.
Topgolf also will offer a special month-long competition in November called, “Hertz Yellow Target Challenge.” During this time, all Topgolf guests will be eligible to win prizes and experiences from Hertz. In addition, both companies are exploring ways for Hertz Gold Plus Rewards members to redeem their loyalty points.
More Rental Operations

The Booking Is Confirmed, But Is Your Customer Ready to Drive?
For international renters, a confirmed reservation doesn’t always mean they’re eligible to drive. Earlier checks can help operators catch documentation and payment issues before the customer reaches the counter.
Read More →
ICRS 2027 Opens Call for Papers
The International Car Rental Show seeks session proposals on the business, operational, and technology issues facing car rental operators. Submissions are due Jan. 15.
Read More →
Turo to Launch Vehicle Delivery Service
Turo Delivered will let travelers search for vehicles that hosts can deliver directly to hotels, homes, airports, train stations, and other locations.
Read More →
Palm Beach Airport Code Change Creates Car Rental Distribution Gap
A test of rental searches under the old PBI and new DJT airport codes returned largely different sets of brands and vehicles, highlighting a potential distribution problem for rental operators.
Read More →
U-Save Continues Dominican Republic Expansion with Launch in Punta Cana
The new franchise location builds on U-Save’s existing Santo Domingo operation and will begin taking reservations for October 2026.
Read More →
When AI Books the Rental Car, Who Controls the Sale?
As AI moves from comparing rental rates to completing transactions, operators need to understand how travelers find, interpret, rank, and ultimately see their offers. (Part 2 of 2.)
Read More →
European Booked Car Rental Rates Fell 5%, Results Varied by Country
Ireland, Cyprus, and the United Kingdom saw steep declines, while booked rates rose in Poland and Hungary.
Read More →Is It Time to Rethink Rental Categories?
As traditional economy and compact cars disappear from the market, longtime rental operator Mike DeLorenzo asks whether the industry’s familiar vehicle categories still make sense — and what operators need to rethink along with them.
Read More →
Who Owns the Rate? AI Is Creating a New Distribution Problem for Car Rental
Generative Engine Optimization asks whether AI can find a rental company, but operators also need to know whether the agent inspected enough of the market, compared equivalent offers, and presented a rate the traveler can actually book. (Part 1 of 2)
Read More →
U.S. Business Travel Car Rental Rates Forecast to Rise Up to 2%
Improved fleet supply should limit pricing gains in 2026-27, while insurance, repair costs, and softer residual values continue to pressure rental operations, according to Amex GBT.
Read More →
