Europcar Mobility Group is extending its partnership with Shouqi, a leading car rental company in China, subsidiary of the Beijing Tourism Group.
Shouqi Car Rental customers are able to access Europcar's car rental services directly from Shouqi's website and will be able to purchase all inclusive packages outside of China throughout the Europcar worldwide network.
In the same way, Europcar customers have access to Shouqi's services through Europcar's website and are able to either rent a car, if they have a Chinese driving license, or book a chauffeur service in China through a range of three offers: classic, business, or people with reduced mobility.
Shouqi Car Rental is one of the leading mobility players in China with a fleet of more than 70,000 vehicles, approximately 1,100 stations covering more than 79 domestic cities.
Europcar Mobility Group is active in more than 130 countries, serving 6 million customers with its network of 3,700 stations worldwide, comprised of its wholly-owned subsidiary as well as sites operated by franchisees and partners. The Europcar Mobility Group operates an average fleet of more than 350,000 vehicles.
The China market is one of the prime targets of Europcar Mobility Group’s geographical expansion strategy ; partnerships being one of the ways to entry on this market. Thanks to the access to Shouqi’s customers, the Europcar brand registered 7,000 additional bookings from customers within China in 2018.
With this renewal of the partnership, Europcar Mobility Group will now access to all subsidiaries of the Beijing Tourism Group, including Shouqi Car Rental but also other tourism facilities owned by the Group, aiming an increase of the bookings of 25-30% year on year.