Bain & Company and Manager Magazine honored Sixt with the prestigious Game Changer Award last week in Berlin.
A jury that included Siemens CEO Jo Kaeser, automotive manager Harald Krüger, Manager Magazine editor-in-chief Martin Noé, and Bain Germany CEO Walter Sinn, among others, recognized Sixt for the customer experience of the new Sixt App. The prize is awarded to German companies that have fundamentally changed the rules of the game in their industry.
The app offers an integrated mobility service that enables easy digital access to car rental, carsharing, and driving services for around 20 million Sixt customers worldwide with easy digital access to more than 270,000 vehicles, over 1.5 million drivers, and thousands of e-scooters.
The jury was not only impressed by the concept, but also by the design and functionality of the Sixt App.
Alexander Sixt, who was just honoured as “Digitiser 2019” together with his brother at the 2019 Digital Champion Awards from WirtschaftsWoche and Deutsche Telekom in October, accepted the award.