Auto Rental News
MenuMENU
SearchSEARCH

2020 International Car Rental Show: The Future is Today

What can attendees expect at the 2020 ICRS, celebrating 25 years?

by Staff
December 18, 2019
2020 International Car Rental Show: The Future is Today

 

Photo by Steve Reed.

2 min to read


For the entirety of its existence, the International Car Rental Show (ICRS) has provided car rental operators the tools to improve profits and efficiencies in their operations while providing them a roadmap to the future. 

As the show celebrates 25 years, this mandate comes into sharper focus. 

Ad Loading...

“With the pace of change accelerating at lightning speed, it’s even more important to gather in person to understand the market today, assess new solutions, and network with new strategic partners,” said Chris Brown, ICRS conference chair. 

The 2020 ICRS kicks off with a keynote address from Fabrizio Ruggiero, deputy CEO of Europcar Mobility Group. In his address, “Mobility is Changing, and so Are We!” Ruggiero will outline how Europcar is transforming into a mobility service company and challenge the audience to rethink the car rental paradigm.

The closing keynote address, titled “Car Rental: Then, Now, and the Future” will assemble an extended panel of industry experts who will chart the changes in car rental for the last 25 years and into the future. 

Photo by Steve Reed.

“This panel will be a ‘who’s who’ of leaders in the car rental industry spanning a few generations to today,” said Brown. “The saying, ‘The past is prologue’ is apropos. Through these panelists’ business experiences, attendees will gain a big picture perspective on the cycles of business, dealing with disruptions, and the constant need to adapt and change.”

Seminar topics include, but are not limited to:

Ad Loading...
  • Understanding Profitability for the Next Generation of Car Rental

  • 7 Signs of a Healthy Car Rental Company

  • Fleet Planning for 2020 and Beyond

  • How New Vehicle Technology Affects Your Rental Fleet

  • The Future of Risk Mitigation – Managing Risk, Claims, and Insurance in the Face of New Challenges

  • Your Customers are Mobile, Are You?

  • Telematics 2020: An Implementation Guide

  • New Business Models in Latin America — Opportunities or Threats?

Other seminar topics, descriptions, and speakers will be added soon to complete the full schedule. Visit the International Car Rental Show website for details. 

The 2020 ICRS convenes March 22-24 at Caesars Las Vegas. This year, the ICRS is collocated with the Conference of Automotive Remarketing (CAR). 

More Rental Operations

Woman receiving car rental rates on computer from AI agent
Rental OperationsSeptember 1, 2026

Who Owns the Rate? AI Is Creating a New Distribution Problem for Car Rental

Generative Engine Optimization asks whether AI can find a rental company, but operators also need to know whether the agent inspected enough of the market, compared equivalent offers, and presented a rate the traveler can actually book. (Part 1 of 2)

Read More →
map of globe with regional corporate car rental rates
Rental Operationsby StaffAugust 25, 2026

U.S. Business Travel Car Rental Rates Forecast to Rise Up to 2%

Improved fleet supply should limit pricing gains in 2026-27, while insurance, repair costs, and softer residual values continue to pressure rental operations, according to Amex GBT.

Read More →
Sixt H1 financial results
Rental Operationsby StaffAugust 14, 2026

Sixt Revenue Tops $2.4 Billion in First Half of 2026

Sixt’s first-half revenue surpassed $2.4 billion for the first time as demand outpaced fleet growth, lifting utilization and earnings despite weaker consumer sentiment in North America.

Read More →
Ad Loading...
Bobby Klyce in memoriam image
Rental Operationsby Chris BrownAugust 13, 2026

In Memoriam: Bobby Klyce, Avis Licensee Legend

The longtime Birmingham Avis operator and 2018 Auto Rental News Impact Award recipient was remembered as an advocate for independent licensees and the broader car rental industry.

Read More →
Vibe coding webinar promo image
Rental Operationsby StaffAugust 12, 2026

How to Build Custom Fleet Tools With AI and Vibe Coding [Webinar]

A new Automotive Fleet webinar explores how fleet managers are using AI and vibe coding to automate routine work and create simple operational tools without traditional programming skills.

Read More →
Globe image with Text: GBTA Business Travel Forecast

Car Rental Rates Forecast to Rise 3.6% in 2026 Before Easing in 2027

Car rental rates are projected to rise less than airfares and hotel rates in 2026, then become the only major travel category forecast to decline in 2027, according to projections from GBTA and ALTOUR.

Read More →
Ad Loading...
Car rental sign with financial graph in background
Rental Operationsby Chris BrownAugust 2, 2026

Avis Cuts Fleet as Summer Demand Trails Expectations

Avis Budget Group increased second-quarter earnings despite lower Americas revenue and softer-than-expected summer demand. The company also expanded Avis First and advanced its autonomous fleet operations with Waymo.

Read More →
car rental booking engine on computer screen with text: Bookings aren't the whole story
Rental OperationsAugust 1, 2026

Why Bookings Are Only the Start of the Rental Day

A reservation captures demand. The operating test is whether the business can keep the customer, vehicle, commercial terms, and next action aligned until the rental is closed.

Read More →
Rental Operationsby Chris BrownJuly 31, 2026

This Is the Oldest Car Rental Advertisement You’ll Ever See

This ad for Saunders Drive it Yourself, believed to be the first car rental company in the U.S., was found in an Omaha phone book from 1926.

Read More →
Ad Loading...
A counter agent chats with a customer over a rental counter
Rental OperationsJuly 21, 2026

The Desk Upsell Is Costing Operators More Than it Earns

Counter upsells generate revenue, but they can also slow transactions, erode trust, and cost repeat business. Fully inclusive pricing may offer operators a better path to long-term value.

Read More →
Ad Loading...