Related: Europcar Mobility Group to Provide Free Vehicles to Doctors, Nurses
Executive Car Rental Offers Free Vehicles to Coronavirus Responders
The free of charge car rental “Front Line Heroes” Program from Executive Car Rental includes healthcare workers, police officers, ambulance and EMT staff, and fire departments.

This program will fully launch April 8 at 11a.m. ET at the Detroit Metro Airport location.
Photo by U.S. Air Force/Health.mil.
Executive Car Rental announced it will begin providing rental cars free of charge in Metro Detroit, Michigan to all front-line workers of the coronavirus pandemic. Executive Car Rental will take reservations for such requests through April 30 through their Customer Care Department.
In addition, while supplies last, Executive Car Rental will provide respirator masks and a box of gloves per rental vehicle, beginning with in-hospital healthcare workers. This program will fully launch April 8 at 11a.m. ET at the Detroit Metro Airport location.
Mark Waad, president & CEO of Executive Car Rental, alongside his senior management team will be on site to ensure everyone who qualifies as a “Front Line Hero” is able to get a vehicle quickly.
“With states like Michigan showing exponential increases in the number of COVID-19 cases, we understand that our front like workers may not want to use their personal vehicles that their families may also need at some point,” Waad said in a statement. “It’s times like these, when everyone really needs to consider how they can contribute however they can, and as a car rental company, we want to help so we launched the ‘Front Line Heroes’ rental concierge service."
The free of charge car rental “Front Line Heroes” Program from Executive Car Rental includes healthcare workers, police officers, ambulance and EMT staff, and fire departments. Any requesting individuals must ensure they maintain full coverage insurance inclusive of comprehensive, collision, and liability coverages on their personal vehicles.
All of Executive Car Rental’s vehicles are brand new and have never been used, and/or have undergone disinfecting procedures according to the Centers for Disease Control and Prevention recommendations.
More Rental Operations

Turo and Tesla Take the Next Step Toward Autonomous Car Rentals
The partnership brings Tesla's Full Self-Driving (Supervised) technology into the rental experience, offering a glimpse of how increasingly automated vehicles could change car rental.
Read More →
How Rental Operators Can Navigate Personalized Pricing Rules
As regulators scrutinize the use of customer data in pricing, rental operators need to know whether they can explain why one renter pays more than another.
Read More →
Direct, Broker or Hybrid? How Travel Retailers Source Rental Cars
As travel retailers weigh direct supplier relationships against third-party distribution, rental operators need to understand how those decisions affect their business.
Read More →
How Did This Independent Rental Operator Grow to 170 Vehicles in 4 Years?
With 170 vehicles across three Kentucky locations, Joel Price relies on an overseas team to handle reservations, payments, and after-hours customer service. It's one part of an unconventional approach to growing an independent rental operation.
Read More →
What Does It Take to Succeed in B2B Rentals?
The fundamentals may be familiar to daily car rental operators, but project-based truck rentals put different demands on the fleet and the business.
Read More →
NPR Builds on International Partnerships to Grow Rental Bookings
With Ana Laborde supporting broker development, NPR Auto Group is tailoring distribution strategies, rate packages, and partnerships to grow international reservations across its three brands.
Read More →
Advantage, Sixt Place Among Top Five in Annual Satisfaction Study
While Enterprise and National retain the top spots in JD Power’s 2026 rankings, the latest customer satisfaction results suggest renters can find competitive service beyond the biggest car rental names.
Read More →
The $100,000 Insurance Trap in Exotic Car Rentals
Exotic rental agencies often rely on customers’ personal auto policies to protect six-figure vehicles. But policy language can dramatically change the coverage for vehicles over $100,000 MSRP.
Read More →
The Booking Is Confirmed, But Is Your Customer Ready to Drive?
For international renters, a confirmed reservation doesn’t always mean they’re eligible to drive. Earlier checks can help operators catch documentation and payment issues before the customer reaches the counter.
Read More →
ICRS 2027 Opens Call for Papers
The International Car Rental Show seeks session proposals on the business, operational, and technology issues facing car rental operators. Submissions are due Jan. 15.
Read More →
