Related: 2020 International Car Rental Show Announces Keynote Speaker, Registration Opens
2020 International Car Rental Show: The Future is Today
What can attendees expect at the 2020 ICRS, celebrating 25 years?

Photo by Steve Reed.
For the entirety of its existence, the International Car Rental Show (ICRS) has provided car rental operators the tools to improve profits and efficiencies in their operations while providing them a roadmap to the future.
As the show celebrates 25 years, this mandate comes into sharper focus.
“With the pace of change accelerating at lightning speed, it’s even more important to gather in person to understand the market today, assess new solutions, and network with new strategic partners,” said Chris Brown, ICRS conference chair.
The 2020 ICRS kicks off with a keynote address from Fabrizio Ruggiero, deputy CEO of Europcar Mobility Group. In his address, “Mobility is Changing, and so Are We!” Ruggiero will outline how Europcar is transforming into a mobility service company and challenge the audience to rethink the car rental paradigm.
The closing keynote address, titled “Car Rental: Then, Now, and the Future” will assemble an extended panel of industry experts who will chart the changes in car rental for the last 25 years and into the future.

Photo by Steve Reed.
“This panel will be a ‘who’s who’ of leaders in the car rental industry spanning a few generations to today,” said Brown. “The saying, ‘The past is prologue’ is apropos. Through these panelists’ business experiences, attendees will gain a big picture perspective on the cycles of business, dealing with disruptions, and the constant need to adapt and change.”
Seminar topics include, but are not limited to:
Understanding Profitability for the Next Generation of Car Rental
7 Signs of a Healthy Car Rental Company
Fleet Planning for 2020 and Beyond
How New Vehicle Technology Affects Your Rental Fleet
The Future of Risk Mitigation – Managing Risk, Claims, and Insurance in the Face of New Challenges
Your Customers are Mobile, Are You?
Telematics 2020: An Implementation Guide
New Business Models in Latin America — Opportunities or Threats?
Other seminar topics, descriptions, and speakers will be added soon to complete the full schedule. Visit the International Car Rental Show website for details.
The 2020 ICRS convenes March 22-24 at Caesars Las Vegas. This year, the ICRS is collocated with the Conference of Automotive Remarketing (CAR).
More Rental Operations

Global Carsharing Fleet Projected to Reach 768,000 Vehicles By 2030
A new Berg Insight forecast outlines several business models driving the projected growth in public carsharing worldwide through 2029.
Read More →
Rental Car Fleet Sales Show Mid-Year Strength
June gains ensured rental fleets closed out the first half of 2026 in positive territory.
Read More →
Surprice Mobility Opens Corporate Rental Station at Milan Malpensa Airport
The Milan opening is part of Surprice Mobility's broader strategy to expand its corporate operations while increasing the use of technology across its network.
Read More →
Brazilian Executive MBA Targets Growing Domestic Rental Car Industry
Rental car companies face a unique combination of challenges that are rarely addressed in traditional programs.
Read More →
Green Motion Expands Into Japan With Master Franchise Agreement
Japan's tourism industry, business travel market, and demand for vehicle rental services are reasons the country represents an important market for the company.
Read More →
ACRA Carrying Fuller Industry Load As AI and EVs Lurk In Future
The leading car rental professional business group details an active legislative, regulatory, and macro-trends agenda affecting car rental operators.
Read More →
World Cup Travel Data Shows Longer Car Rentals and More One-Ways
A recent analysis of FIFA bookings found varied demand patterns that influenced rental car pricing.
Read More →
A Leveling Force: AI Morphs Into A Rental Car Profit-Seeker
Revenue managers can’t match the emerging AI tools gobbling lots of data that could counter the competitive race to the rate bottom.
Read More →Stop Losing Money On Rental Tolls
Regardless of your rental fleet size and structure, fleet managers, executives, and owners can gain valuable insights into an often-overlooked area of fleet operations.
Read More →
Rethink The Future To Avert A Race To The Bottom
Rental car operators heard a sobering industry message and a stern challenge at the close of the International Car Rental Show.
Read More →
