Avis Selected as ‘Preferred Partner’ by United Airlines and Continental Airlines
The approximately 85 million MileagePlus and OnePass members from the two airlines will receive additional benefits from the partnership, including money-saving offers for Avis rentals and the opportunity to earn bonus miles for rentals at participating Avis locations.
Avis Car Rental announced Feb. 15 a new, multi-year agreement through which United Airlines and Continental Airlines, wholly owned subsidiaries of United Continental Holdings, will offer Avis products and services to the airlines' customers. The newly expanded relationship between the two firms will provide Avis with marketing opportunities through online and voice channels and distinguishes Avis as a "preferred car rental partner" for the airlines' MileagePlus and OnePass loyalty programs.
"Travelers typically start planning trips by making airline reservations, then booking a hotel and a car," said Tom Gartland, president, North America, for Avis Budget Group, the parent company of Avis. "Aligning ourselves with world-class brands like United and Continental and reaching travelers at this critical trip-planning stage is an excellent opportunity for us to generate incremental bookings with both business and leisure travelers. We look forward to providing United and Continental customers with a consistently outstanding rental experience around the globe."
As part of the new agreement, Avis branding will be included on the United and Continental websites. Travelers visiting www.united.com and www.continental.com will have the ability to make an Avis reservation directly on each site. Those who contact the United or Continental reservation call centers will also enjoy the convenience of reserving an Avis vehicle. Callers to United and Continental toll-free reservations will be transferred, if interested, directly to an Avis representative.
The approximately 85 million MileagePlus and OnePass members will receive additional benefits from the partnership, including money-saving offers for Avis rentals and the opportunity to earn bonus miles for rentals at participating Avis locations around the globe. MileagePlus members can also redeem miles for Avis rentals. OnePass members who are also Continental Airlines Chase credit card members can redeem miles for Avis rentals.
More Rental Operations
Clean on Paper: Red Flags in Exotic Car Rental Verification
A suspicious $45,000 Lamborghini booking reveals the strengths and limitations of renter verification, from forged insurance documents to coverage gaps and unauthorized drivers. (Part 2 of 3)
Read More →
Turo and Tesla Take the Next Step Toward Autonomous Car Rentals
The partnership brings Tesla's Full Self-Driving (Supervised) technology into the rental experience, offering a glimpse of how increasingly automated vehicles could change car rental.
Read More →
How Rental Operators Can Navigate Personalized Pricing Rules
As regulators scrutinize the use of customer data in pricing, rental operators need to know whether they can explain why one renter pays more than another.
Read More →
Direct, Broker or Hybrid? How Travel Retailers Source Rental Cars
As travel retailers weigh direct supplier relationships against third-party distribution, rental operators need to understand how those decisions affect their business.
Read More →
How Did This Independent Rental Operator Grow to 170 Vehicles in 4 Years?
With 170 vehicles across three Kentucky locations, Joel Price relies on an overseas team to handle reservations, payments, and after-hours customer service. It's one part of an unconventional approach to growing an independent rental operation.
Read More →
What Does It Take to Succeed in B2B Rentals?
The fundamentals may be familiar to daily car rental operators, but project-based truck rentals put different demands on the fleet and the business.
Read More →
NPR Builds on International Partnerships to Grow Rental Bookings
With Ana Laborde supporting broker development, NPR Auto Group is tailoring distribution strategies, rate packages, and partnerships to grow international reservations across its three brands.
Read More →
Advantage, Sixt Place Among Top Five in Annual Satisfaction Study
While Enterprise and National retain the top spots in JD Power’s 2026 rankings, the latest customer satisfaction results suggest renters can find competitive service beyond the biggest car rental names.
Read More →
The $100,000 Insurance Trap in Exotic Car Rentals
Exotic rental agencies often rely on customers’ personal auto policies to protect six-figure vehicles. But policy language can dramatically change the coverage for vehicles over $100,000 MSRP.
Read More →
The Booking Is Confirmed, But Is Your Customer Ready to Drive?
For international renters, a confirmed reservation doesn’t always mean they’re eligible to drive. Earlier checks can help operators catch documentation and payment issues before the customer reaches the counter.
Read More →