Daimler and BMW's joint mobility venture Car2Go will be ending service in North America and London, Brussels, and Florence, the company announced. Service will end February 29.

Car2Go said that the decision to exit the North American market came from the "volatile state of the global mobility landscape" and infrastructure complexities, primarily rising operation costs and a lack of support for new technology. The company cited unsustainable business as its reason for pulling out of London, Brussels, and Florence. 

"We, along with our shareholders, believe these markets show the clearest potential for profitable growth and mobility innovation," the company wrote in a post.

Car2Go wll continue to operate in 18 European cities.