Collaborate, the ASX-listed company behind car subscription innovator Carly, and I-Motor have announced a partnership to jointly develop a subscription solution that will enable a "subscribe" option to be added to vehicles listed on dealer websites and for customers to activate a car subscription to be facilitated by Carly.

The Car Subscription Solution will enable automotive dealers to seamlessly introduce a new revenue stream to their dealership and provide their customers with the opportunity to subscribe to a vehicle whilst viewing it on the dealer website. The Car Subscription Solution leverages web traffic already landing on the dealer website and therefore requires no additional marketing expenditure.

Digital marketing is an area of great focus for automotive dealers, despite the challenges of converting web traffic into foot traffic in the dealership and eventually into the sale of a vehicle. The Car Subscription Solution solves each of these challenges by enabling the customer to complete the subscription process entirely online and offering a lower commitment alternative to outright purchase of a vehicle, a loan or a long-term lease.  

For Carly, the Car Subscription Solution accesses dealer-owned vehicles that can be monetised via car subscription while providing an integrated and low-cost method of acquiring subscription customers via the dealer websites.

I-Motor currently manages over 700 websites on behalf of dealers, which display over 50,000 vehicles and attract over 15 million page impressions per month. I-Motor will offer the Car Subscription Solution to each of these dealers. Carly and I-Motor will jointly promote the Car Subscription Solution to existing Carly dealers and all other automotive dealers in Australia.