Auto Rental News
MenuMENU
SearchSEARCH

Carly Signs Auto Group To Subscription Service

Booran Motor Group manages 14 dealerships in the Greater Melbourne area and offers range of top brands including Hyundai, Holden, Volkswagen, and Kia. 

January 15, 2020
Carly Signs Auto Group To Subscription Service

Carly’s offering will enable dealers to generate a new revenue stream while providing its customers with a flexible and affordable car solution. 

Photo via Carly.

2 min to read


Carly has joined forces with one of Victoria’s leading automotive groups, The Booran Motor Group, to offer potential car buyers vehicles for subscription via an online option that will be added to dealers’ websites. 

The Carly Car Subscription Solution, developed by Carly and I-Motor — one of Australia’s leading providers of websites and digital marketing services to automotive dealers — allows consumers to sign up to a Carly subscription via a "subscribe" button that will be added to vehicles listed on Booran Motor Group Dealer websites. 

Ad Loading...

Booran Motor Group manages 14 dealerships in the Greater Melbourne area and offers range of top brands including Hyundai, Holden, Volkswagen, and Kia. 

I-Motor will also offer the Carly Car Subscription Solution to its portfolio of clients. I-Motor manages over 700 websites on behalf of dealers, which display over 50,000 vehicles and attract more than 50 million page impressions per month. Carly and I-Motor will jointly promote the Car Subscription Solution to existing Carly dealers and other automotive dealers in Australia. 

Carly’s offering will enable dealers to generate a new revenue stream while providing its customers with a flexible and affordable car solution. 

The Car Subscription Solution leverages web traffic already landing on dealer websites, so no additional marketing spend is required, providing an integrated and low-cost method of acquiring subscription customers. 

This latest partnership with The Booran Motor Group follows recent signings by Carly with fleet managers, automotive manufacturers and dealers, including SG Fleet, Hyundai, and Suttons Motor Group.

More Rental Operations

A tech collage of electronic devices against a computer chip blueprint map.
Rental OperationsMay 1, 2026

Why Car Rental Can No Longer Run On Workarounds

The shift from branch-based software to connected operations is turning rental technology into strategic infrastructure.

Read More →
A tech collage of electronic devices against a computer chip blueprint map.
Rental OperationsMay 1, 2026

Why Car Rental Can No Longer Run On Workarounds

The shift from branch-based software to connected operations is turning rental technology into strategic infrastructure.

Read More →
A black Audi SUV superimposed on a historic scene from downtown Tashkent, Uzbekistan.

Carwiz Sets Up Rental Operations In Central Asia

The global franchise operation reaches a first in its rental fleet portfolio with new service in Uzbekistan.

Read More →
Ad Loading...
A raging brushfire in the countryside.
Rental Operationsby Martin RomjueApril 30, 2026

Where Rental Fleets Must Adjust To Shifting Catastrophe Risks

West Coast disasters pose unique challenges and liabilities for rental fleet operators, who are advised to take steps tailored to their specific situations.

Read More →
ARN Industry Newsmakers thumbnail page with ARN and ICRS logos and shots of Nick DiPrima and Martin Romjue
Rental Operationsby Martin RomjueApril 27, 2026

Using AI To Find Rental Car Damage

Angry car renters are storming social media, the mainstream media, and online ratings platforms to complain about charges they claim are either unfounded or excessive.

Read More →
Photo of CEO Krešimir Dobrilović against a gray modernist crooked-tile mural display.

Carwiz Opens Car Rental Service In Panama

A Carwiz partner in Puerto Rico is taking on the Panama franchise with operations in the nation's largest airport.

Read More →
Ad Loading...
A world map with Flexways logo and new locations headline.

Flexways Opens 10 Locations Among Franchise, Affiliate Rental Networks

The integrated business model combines each operator’s local expertise with international standards to boost sales.

Read More →
Photo of a suitcase, passport, and smartphone.

Traveler Customer Satisfaction Up This Year Data Study Shows

The study looks at customer analytics to size up performance in car rentals, rideshare, airlines, lodging, and OTAs.

Read More →
A rental car between two placards showing a symbolic revenue increase from $300 to $1600.

New Consulting Company Ready To Boost Point-of-Sale Revenue

Revcuity, an outgrowth of Frontline Performance Group, aims to help clients capture more revenue moments with face-to-face customers, including in the car rental space.

Read More →
Ad Loading...
Martin Romjue stands at conference stage podium close to a dangling, glistening chandelier.
Rental Operationsby StaffApril 15, 2026

Meet The (Semi-New) ARN Editor

Martin Romjue has been editing and reporting for ARN since 2023 and fully transitioned to the role of chairman of the International Car Rental Show in 2026.

Read More →
Ad Loading...