Enterprise Rent-A-Car is teaming with the World Travel and Tourism Council (WTTC) as a category sponsor of the 2017 Tourism for Tomorrow Awards.

For the second consecutive year, Enterprise Rent-A-Car is the sponsor of the WTTC’s People Award. This award honors organizations dedicated to the concept of “capacity building” — a long-term investment in the tourism workforce to enhance employee skills, competencies, and abilities through local training and education, according to the company.

The annual WTTC awards are accolades in the global travel industry and represent the gold standard in sustainable tourism.

These awards recognize best practices and are based upon the principles of environmentally friendly operations, support for the protection of cultural and natural heritage, and the social and economic well-being of local people in travel destinations around the world.

“Travel and tourism careers already account for a significant part of our economy, providing an estimated 284 million jobs across the global market,” said Greg Stubblefield, executive vice president and chief strategy officer at Enterprise Holdings Inc. “And we are committed to helping build an even more robust and inclusive global talent pipeline through this industry-leading WTTC initiative.”