Auto Rental News
MenuMENU
SearchSEARCH

Enterprise’s Exotic Car Collection Opens in Switzerland

Whether it’s a Maserati, Mercedes, Porsche, or Ferrari, customers can now rent a luxury or exotic vehicle from Enterprise Rent-A-Car’s Exotic Car Collection branch in Zurich’s financial district.

by Staff
March 22, 2016
Enterprise’s Exotic Car Collection Opens in Switzerland

Enterprise Rent-A-Car has opened one of its Exotic Car Collection branches in Switzerland. Photo courtesy of Enterprise Holdings.

2 min to read


Enterprise Rent-A-Car has opened one of its Exotic Car Collection branches in Switzerland. Photo courtesy of Enterprise Holdings.

Enterprise Rent-A-Car has launched its Exotic Car Collection in Zurich, Switzerland.

Whether it’s a Maserati, Mercedes, Porsche, or Ferrari, customers can now rent a luxury or exotic vehicle from Enterprise’s Exotic Car Collection branch in Zurich’s financial district.

Ad Loading...

A selection of the luxury cars will be located at the Park-Hyatt hotel, where guests can rent the vehicles through the hotel’s concierge.

The Exotic Car Collection will be operated by AIL Autovermietung AG (AIL), the Enterprise-branded franchisee for Switzerland, according to the company. AIL is a fleet management and dealership company that dates back over 80 years.

In 2014, AIL began operating the Enterprise brand with just 20 cars. It now has a fleet of more than 800 vehicles and 10 branches with airport locations in Zurich, Geneva, and Basel.

“The launch of the Enterprise Exotic Car Collection in Switzerland is a testament to our strong partnership with Enterprise,” said Stefan Baumann, managing director of AIL/Enterprise Rent-A-Car Switzerland. “This high-end rental service cannot be found anywhere else in the city. It’s not only available to Swiss customers who enjoy high value vehicles, but to any customer looking for a luxurious experience in the center of Zurich.”

The opening of the Zurich branch is the latest in what has been a period of rapid expansion for the Enterprise Exotic Car Collection. In the last six months, Exotic Car Collection has opened a branch at London’s Heathrow Airport and seven locations in North America, according to the company.

Ad Loading...

“Switzerland is home to a large number of multinational corporations and banks, while its scenic natural environment and cosmopolitan cities make it an important leisure destination, as well,” said Peter A. Smith, Enterprise’s vice president of global franchising. “The expansion of Enterprise Exotic Car Collection in Zurich demonstrates the success of our efforts to grow the Enterprise brand, provide opportunity, and support to our franchisee partners, and continue to deliver high level service to customers.”

More Rental Operations

Car rental sign with financial graph in background
Rental Operationsby Chris BrownAugust 2, 2026

Avis Cuts Fleet as Summer Demand Trails Expectations

Avis Budget Group increased second-quarter earnings despite lower Americas revenue and softer-than-expected summer demand. The company also expanded Avis First and advanced its autonomous fleet operations with Waymo.

Read More →
car rental booking engine on computer screen with text: Bookings aren't the whole story
Rental OperationsAugust 1, 2026

Why Bookings Are Only the Start of the Rental Day

A reservation captures demand. The operating test is whether the business can keep the customer, vehicle, commercial terms, and next action aligned until the rental is closed.

Read More →
Rental Operationsby Chris BrownJuly 31, 2026

This Is the Oldest Car Rental Advertisement You’ll Ever See

This ad for Saunders Drive it Yourself, believed to be the first car rental company in the U.S., was found in an Omaha phone book from 1926.

Read More →
Ad Loading...
A counter agent chats with a customer over a rental counter
Rental OperationsJuly 21, 2026

The Desk Upsell Is Costing Operators More Than it Earns

Counter upsells generate revenue, but they can also slow transactions, erode trust, and cost repeat business. Fully inclusive pricing may offer operators a better path to long-term value.

Read More →
U-Save Mauritius team

U-Save Expands Indian Ocean Presence with New Master Franchise for Mauritius

The franchise has been acquired by Mauritian travel entrepreneur Umarfarooq Omarjee, an established figure in the island's tourism and mobility sector.

Read More →
Back view of a remote driver in front of a screen delivering a car to a location.

Global Carsharing Fleet Projected to Reach 768,000 Vehicles By 2030

A new Berg Insight forecast outlines several business models driving the projected growth in public carsharing worldwide through 2029.

Read More →
Ad Loading...
green and blue bar graphs compare fleet sales June 2025 versus June 2026
Fleet Acquisitionby Martin RomjueJuly 8, 2026

Rental Car Fleet Sales Show Mid-Year Strength

June gains ensured rental fleets closed out the first half of 2026 in positive territory.

Read More →
Close up of a row of white CUVs in the Surprice Mobility fleet at the Milan airport.

Surprice Mobility Opens Corporate Rental Station at Milan Malpensa Airport

The Milan opening is part of Surprice Mobility's broader strategy to expand its corporate operations while increasing the use of technology across its network.

Read More →
Julian Gritsch with an MBA class in a classroom.

Brazilian Executive MBA Targets Growing Domestic Rental Car Industry

Rental car companies face a unique combination of challenges that are rarely addressed in traditional programs.

Read More →
Ad Loading...
Green Motion team with banner bearing Japanese flag.

Green Motion Expands Into Japan With Master Franchise Agreement

Japan's tourism industry, business travel market, and demand for vehicle rental services are reasons the country represents an important market for the company.

Read More →
Ad Loading...