Enterprise's Flex-E-Rent Expands Commercial Fleet Offering in UK
Enterprise and Burnt Tree have joined forces under the Enterprise Flex-E-Rent brand, creating one of the U.K.’s largest commercial vehicle rental businesses.


Enterprise and Burnt Tree have joined forces under the Enterprise Flex-E-Rent brand, creating one of the U.K.’s largest commercial vehicle rental businesses.
Enterprise acquired Burnt Tree last year, and the final step in that integration process has been to unite both businesses under the Enterprise Flex-E-Rent brand, according to the company. The business will continue to operate from its base in Shrewsbury in Shropshire, England.
Under the Enterprise Flex-E-Rent banner, the company will operate a fleet in excess of 25,000 commercial vans and trucks, with a combined team of more than 450 employees.
“We have had a very strong first year since the acquisition of Burnt Tree almost a year ago, and we have to thank our customers for their positive response to the combined business,” said Danny Glynn, Enterprise Flex-E-Rent’s managing director. “The Burnt Tree brand had a fantastic reputation in the commercial vehicle industry, which made it such an attractive proposition in the first place. However, we believe that the time is right to unite the businesses under a single brand, Enterprise Flex-E-Rent, which stands for the highest levels of customer service, investment and innovation.”
All 21 Burnt Tree locations in England, Scotland and Wales will be rebranded as Enterprise Flex-E-Rent, according to the company.
Enterprise Flex-E-Rent will continue to offer all products and lines of business to commercial vehicle customers including vans, HGVs, specialist refrigerated trucks and accessible minibuses.
More Rental Operations

Clean on Paper: Red Flags in Exotic Car Rental Verification
A suspicious $45,000 Lamborghini booking reveals the strengths and limitations of renter verification, from forged insurance documents to coverage gaps and unauthorized drivers. (Part 2 of 3)
Read More →
Turo and Tesla Take the Next Step Toward Autonomous Car Rentals
The partnership brings Tesla's Full Self-Driving (Supervised) technology into the rental experience, offering a glimpse of how increasingly automated vehicles could change car rental.
Read More →
How Rental Operators Can Navigate Personalized Pricing Rules
As regulators scrutinize the use of customer data in pricing, rental operators need to know whether they can explain why one renter pays more than another.
Read More →
Direct, Broker or Hybrid? How Travel Retailers Source Rental Cars
As travel retailers weigh direct supplier relationships against third-party distribution, rental operators need to understand how those decisions affect their business.
Read More →
How Did This Independent Rental Operator Grow to 170 Vehicles in 4 Years?
With 170 vehicles across three Kentucky locations, Joel Price relies on an overseas team to handle reservations, payments, and after-hours customer service. It's one part of an unconventional approach to growing an independent rental operation.
Read More →
What Does It Take to Succeed in B2B Rentals?
The fundamentals may be familiar to daily car rental operators, but project-based truck rentals put different demands on the fleet and the business.
Read More →
NPR Builds on International Partnerships to Grow Rental Bookings
With Ana Laborde supporting broker development, NPR Auto Group is tailoring distribution strategies, rate packages, and partnerships to grow international reservations across its three brands.
Read More →
Advantage, Sixt Place Among Top Five in Annual Satisfaction Study
While Enterprise and National retain the top spots in JD Power’s 2026 rankings, the latest customer satisfaction results suggest renters can find competitive service beyond the biggest car rental names.
Read More →
The $100,000 Insurance Trap in Exotic Car Rentals
Exotic rental agencies often rely on customers’ personal auto policies to protect six-figure vehicles. But policy language can dramatically change the coverage for vehicles over $100,000 MSRP.
Read More →
The Booking Is Confirmed, But Is Your Customer Ready to Drive?
For international renters, a confirmed reservation doesn’t always mean they’re eligible to drive. Earlier checks can help operators catch documentation and payment issues before the customer reaches the counter.
Read More →
