Related: Europcar Raises Environmental, Social, and Governance Score 15 Points
Europcar to Expand Franchise Locations in Mexico
Europcar’s franchise in Mexico plans to add locations in 26 states throughout the country. The franchise’s CEO has invested $10 million pesos in updated technology for each rental location.

Europcar's at the location Cancun Airport.
Photo courtesy of Europcar.
Antonio Llinas Oñate, CEO of Europcar Mexico, plans to extend the Europcar brand throughout Mexico.
With offices recently opening in Durango, San Luis Potosi, and Puerto Escondido, the Europcar Mexico franchise plans to expand to more states in the Mexican Republic, adding 26 states and Mexico City, where the company already has a presence.
Europcar wants to bring its technology -- developed in Cancun, headquarters of the Europcar Mexico franchise -- to all the locations.
Llinas Oñate has decided to invest in more technology to offer a more digital rental service with less human contact. With an investment of more than 10 million pesos, he said that he wants to digitize the rental process in Mexico. That way, customers can use their smartphones to rent a vehicle without having to download an app.
At the beginning of 2020, before the coronavirus pandemic, Europcar Mexico implemented self-service and online check-in.
With self-service, customers with a reservation can go directly to the self-service area and use tablets to complete the rental process.
More Rental Operations

Palm Beach Airport Code Change Creates Car Rental Distribution Gap
A test of rental searches under the old PBI and new DJT airport codes returned largely different sets of brands and vehicles, highlighting a potential distribution problem for rental operators.
Read More →
U-Save Continues Dominican Republic Expansion with Launch in Punta Cana
The new franchise location builds on U-Save’s existing Santo Domingo operation and will begin taking reservations for October 2026.
Read More →
When AI Books the Rental Car, Who Controls the Sale?
As AI moves from comparing rental rates to completing transactions, operators need to understand how travelers find, interpret, rank, and ultimately see their offers. (Part 2 of 2.)
Read More →
European Booked Car Rental Rates Fell 5%, Results Varied by Country
Ireland, Cyprus, and the United Kingdom saw steep declines, while booked rates rose in Poland and Hungary.
Read More →Is It Time to Rethink Rental Categories?
As traditional economy and compact cars disappear from the market, longtime rental operator Mike DeLorenzo asks whether the industry’s familiar vehicle categories still make sense — and what operators need to rethink along with them.
Read More →
Who Owns the Rate? AI Is Creating a New Distribution Problem for Car Rental
Generative Engine Optimization asks whether AI can find a rental company, but operators also need to know whether the agent inspected enough of the market, compared equivalent offers, and presented a rate the traveler can actually book. (Part 1 of 2)
Read More →
U.S. Business Travel Car Rental Rates Forecast to Rise Up to 2%
Improved fleet supply should limit pricing gains in 2026-27, while insurance, repair costs, and softer residual values continue to pressure rental operations, according to Amex GBT.
Read More →
Sixt Revenue Tops $2.4 Billion in First Half of 2026
Sixt’s first-half revenue surpassed $2.4 billion for the first time as demand outpaced fleet growth, lifting utilization and earnings despite weaker consumer sentiment in North America.
Read More →
In Memoriam: Bobby Klyce, Avis Licensee Legend
The longtime Birmingham Avis operator and 2018 Auto Rental News Impact Award recipient was remembered as an advocate for independent licensees and the broader car rental industry.
Read More →How to Build Custom Fleet Tools With AI and Vibe Coding [Webinar]
A new Automotive Fleet webinar explores how fleet managers are using AI and vibe coding to automate routine work and create simple operational tools without traditional programming skills.
Read More →
