The International Car Rental Show (ICRS) announces that Marcus Bernhardt, chief commercial officer of Europcar Group, will deliver this year’s general session speech following Wednesday morning breakfast.

During “Europcar’s View on the Evolution of Mobility,” Bernhardt will share Europcar’s view of today’s global car rental market and its vision for the future. Europcar’s recent initiatives include carsharing, an all-electric car club, a corporate ride-hailing service, and a program that combines medium-term rental with a carsharing option using mobile technology.

Bernhardt will also share details on Europcar Lab, the company’s initiative platform, and its plans to solve transportation challenges.

The breakfast will convene on Wednesday March 29 at 8 a.m. with the general session to follow. The 2017 ICRS takes place March 27-29 at Bally’s Las Vegas. Visit here for updates, the full schedule, and to register.