Finalrentals Launches Data Science Division
In Florida and the Caribbean markets, Finalrentals Analytics (FiRa) found Miami to be the top destination for rental cars in the first, second, and fourth quarters last year.
Through its data research, Finalrentals Analytics (FiRa) will bring key market insights to the car rental industry.
Photo: Finalrentals
Finalrentals has launched a new data science and AI division called Finalrentals Analytics (FiRa). The company will use these analytics and data to bring key market insights to the car rental industry.
Recently, FiRa has been observing the most attractive markets for tourists and inbound car rentals in Florida and the Caribbean.
Miami was found to be the top destination in first quarter, second quarter, and fourth quarter 2022, according to FiRa data. The top rental car was the Honda Civic and the average rental per booking was six days.
In third quarter 2022, Dominican Republic’s Las Americas International Airport took the top destination from Miami, according to FiRa data. The Hyundai i10 was the top rental car, and the average rental period was seven days.
Jamaica’s Norman Manley International Airport was the third most popular rental destination in second quarter and third quarter 2022. According to FiRa data, the average rental period was two weeks. The Suzuki Vitara was the top vehicle choice among renters.
Headquartered in Wales, U.K., Finalrentals offers car rental franchise and affiliate programs. In the last year alone, it added 18 new countries to its global network.
More Rental Operations
ICRS 2027 Opens Call for Papers
The International Car Rental Show seeks session proposals on the business, operational, and technology issues facing car rental operators. Submissions are due Jan. 15.
Read More →
Turo to Launch Vehicle Delivery Service
Turo Delivered will let travelers search for vehicles that hosts can deliver directly to hotels, homes, airports, train stations, and other locations.
Read More →
Palm Beach Airport Code Change Creates Car Rental Distribution Gap
A test of rental searches under the old PBI and new DJT airport codes returned largely different sets of brands and vehicles, highlighting a potential distribution problem for rental operators.
Read More →
U-Save Continues Dominican Republic Expansion with Launch in Punta Cana
The new franchise location builds on U-Save’s existing Santo Domingo operation and will begin taking reservations for October 2026.
Read More →
When AI Books the Rental Car, Who Controls the Sale?
As AI moves from comparing rental rates to completing transactions, operators need to understand how travelers find, interpret, rank, and ultimately see their offers. (Part 2 of 2.)
Read More →
European Booked Car Rental Rates Fell 5%, Results Varied by Country
Ireland, Cyprus, and the United Kingdom saw steep declines, while booked rates rose in Poland and Hungary.
Read More →
Is It Time to Rethink Rental Categories?
As traditional economy and compact cars disappear from the market, longtime rental operator Mike DeLorenzo asks whether the industry’s familiar vehicle categories still make sense — and what operators need to rethink along with them.
Read More →
Who Owns the Rate? AI Is Creating a New Distribution Problem for Car Rental
Generative Engine Optimization asks whether AI can find a rental company, but operators also need to know whether the agent inspected enough of the market, compared equivalent offers, and presented a rate the traveler can actually book. (Part 1 of 2)
Read More →
U.S. Business Travel Car Rental Rates Forecast to Rise Up to 2%
Improved fleet supply should limit pricing gains in 2026-27, while insurance, repair costs, and softer residual values continue to pressure rental operations, according to Amex GBT.
Read More →
Sixt Revenue Tops $2.4 Billion in First Half of 2026
Sixt’s first-half revenue surpassed $2.4 billion for the first time as demand outpaced fleet growth, lifting utilization and earnings despite weaker consumer sentiment in North America.
Read More →