Auto Rental News
MenuMENU
SearchSEARCH

Finalrentals Opens Rental Car Service in Iceland, Cyprus, and Switzerland

The three nations attract international car renters exploring exotic scenery in distinct climates.

Photos of sights from Cyprus, Iceland, and Switzerland.

Finalrentals' triple-nation growth marks a big milestone in the rental car company’s global expansion.

Photo: Finalrentals

2 min to read


Finalrentals, a digital car rental platform that connects travelers with local car hire providers worldwide, recently added three key European markets: Iceland, Cyprus, and Switzerland.

The rental car company connects users with vetted local car hire providers, offering transparent pricing, no hidden fees, and a digital booking experience. 

Ad Loading...

Its triple-nation growth marks a significant milestone in the company’s global expansion.

Highlights include:

  • Iceland: With its dramatic natural scenery and challenging terrain, Iceland is a destination where reliable rental cars are a must. Finalrentals’ entry into the Icelandic market offers car renters a hire service tailored to tourists and locals. By collaborating with regional rental car providers, Finalrentals enables travelers to explore Iceland’s iconic landscapes with confidence and ease.

  • Cyprus: A Mediterranean destination celebrated for its rich heritage, coastal beauty, and warm hospitality, Cyprus now complements a global network that allows visitors to hire vehicles seamlessly through the Finalrentals platforms. Customers can explore the island’s cultural and historical treasures. Finalrentals’ local Cyprus rental car providers focus on personalized service that reflects the island’s distinct charm.

  • Switzerland: Renowned for its alpine drives and efficient roadways, Switzerland presents a prime market for car hire services. Finalrentals' launch in the region provides access to a comprehensive range of vehicles suitable for urban travel and mountainous terrain. By working with established Swiss rental companies, the platform guarantees competitive pricing and follows high customer service standards.

"Our goal has always been to simplify car rentals while supporting local businesses around the world,” said Ammar Akhtar, founder and CEO of Finalrentals, in a May 14 news release. “Expanding into Iceland, Cyprus, and Switzerland is a natural progression of our vision."

Established in 2019 and headquartered in Cardiff, U.K., Finalrentals has evolved into a global car rental platform, operating in over 51 countries across five continents. 

More Rental Operations

Car rental sign with financial graph in background
Rental Operationsby Chris BrownAugust 2, 2026

Avis Cuts Fleet as Summer Demand Trails Expectations

Avis Budget Group increased second-quarter earnings despite lower Americas revenue and softer-than-expected summer demand. The company also expanded Avis First and advanced its autonomous fleet operations with Waymo.

Read More →
car rental booking engine on computer screen with text: Bookings aren't the whole story
Rental OperationsAugust 1, 2026

Why Bookings Are Only the Start of the Rental Day

A reservation captures demand. The operating test is whether the business can keep the customer, vehicle, commercial terms, and next action aligned until the rental is closed.

Read More →
Rental Operationsby Chris BrownJuly 31, 2026

This Is the Oldest Car Rental Advertisement You’ll Ever See

This ad for Saunders Drive it Yourself, believed to be the first car rental company in the U.S., was found in an Omaha phone book from 1926.

Read More →
Ad Loading...
A counter agent chats with a customer over a rental counter
Rental OperationsJuly 21, 2026

The Desk Upsell Is Costing Operators More Than it Earns

Counter upsells generate revenue, but they can also slow transactions, erode trust, and cost repeat business. Fully inclusive pricing may offer operators a better path to long-term value.

Read More →
U-Save Mauritius team

U-Save Expands Indian Ocean Presence with New Master Franchise for Mauritius

The franchise has been acquired by Mauritian travel entrepreneur Umarfarooq Omarjee, an established figure in the island's tourism and mobility sector.

Read More →
Back view of a remote driver in front of a screen delivering a car to a location.

Global Carsharing Fleet Projected to Reach 768,000 Vehicles By 2030

A new Berg Insight forecast outlines several business models driving the projected growth in public carsharing worldwide through 2029.

Read More →
Ad Loading...
green and blue bar graphs compare fleet sales June 2025 versus June 2026
Fleet Acquisitionby Martin RomjueJuly 8, 2026

Rental Car Fleet Sales Show Mid-Year Strength

June gains ensured rental fleets closed out the first half of 2026 in positive territory.

Read More →
Close up of a row of white CUVs in the Surprice Mobility fleet at the Milan airport.

Surprice Mobility Opens Corporate Rental Station at Milan Malpensa Airport

The Milan opening is part of Surprice Mobility's broader strategy to expand its corporate operations while increasing the use of technology across its network.

Read More →
Julian Gritsch with an MBA class in a classroom.

Brazilian Executive MBA Targets Growing Domestic Rental Car Industry

Rental car companies face a unique combination of challenges that are rarely addressed in traditional programs.

Read More →
Ad Loading...
Green Motion team with banner bearing Japanese flag.

Green Motion Expands Into Japan With Master Franchise Agreement

Japan's tourism industry, business travel market, and demand for vehicle rental services are reasons the country represents an important market for the company.

Read More →
Ad Loading...