Finalrentals announced on March 2 that a new Master Franchise partnership in Serbia has been secured by seasoned expert businessman Jovan Šekularac.

The cooperation will be operational and provide services across the country, including the city’s main attraction, Belgrade, and services available for airports and urban areas.

“I met with the Finalrentals’ senior team at the Fitur Exhibition in Madrid, where we discussed opportunities for my rental company in Serbia.” said Jovan Šekularac. “I knew that Finalrentals was the partnership I sought to help me grow globally. I am thrilled to be part of their team.”

“… After discussing opportunities in Serbia, it was clear that Jovan Šekularac was the person who could take Finalrentals to the next level in Serbia and also in other Balkan countries,”added Ammar Akhtar, Finalrentals founder and CEO. “We couldn’t have asked for a better partner.”

Serbia is a landlocked country in Southeastern and Central Europe, located in the Pannonian Basin and the Balkans. It has land borders with Hungary to the north, Romania to the northeast, Bulgaria to the southeast, North Macedonia to the south, Croatia and Bosnia and Herzegovina to the west, and Montenegro to the southwest, as well as a disputed boundary with Albania through Kosovo. Serbia has roughly 6.7 million people without Kosovo and about 8.4 million with Kosovo. Its capital and largest city is Belgrade.

Finalrentals is a fast-growing car rental partnership program, headquartered in Wales, United Kingdom, and has added almost 30 nations to its global network in the last 18 months.