International car rental brand Green Motion confirmed on May 24 that it will be sponsoring and exhibiting at this year's International Car Rental Show (ICRS), to be held at Caesars Las Vegas Aug. 15-17. The 2021 ICRS will have a virtual component, in which most sessions will be livestreamed.

Having developed its brand in over 50 markets, Green Motion is the largest car rental network in the world that is made up solely of franchised locations and an affiliate operators. Green Motion will engage with ICRS attendees on its new Affiliation program aimed at the continuation of the development of its brand across the U.S. 

The new Affiliation program is focused on the tagline "Get your rental business moving," emphasizing the top-10 attributes that support the successful growth and development of a vehicle rental operation, and how to capitalize on the sector's rebound in a post-pandemic world. 

Founder and CEO of Green Motion Richard Lowden said, "It is with great pleasure that we find ourselves once again supporting the International Car Rental Show. This will be the ninth consecutive year that we have been present and myself and our senior US management team are very much looking forward to presenting our new low-cost Affiliation program to both the physical and virtual attendees.”