Hertz recently added the INEOS Grenadier to its U.S. rental fleet, further expanding the lineup of premium vehicles available to car renters.

The INEOS Grenadier is a rugged, purpose-built 4x4 off-road utility vehicle, available as a station wagon or a Quartermaster pickup truck.

Hertz said it will offer the largest availability of Grenadiers for rent in the U.S. They will be available at select airport locations nationwide starting this spring. 

“With the addition of the INEOS Grenadier, we’re continuing to broaden customer choice and reflect travelers’ evolving preferences for unique, premium driving experiences that make the journey just as memorable as the destination,” said Adnan Manzur, senior vice president of North America Customer Operations at Hertz, in a March 18 news release.  

The INEOS Grenadier 4X4 combines British design with German engineering. INEOS Automotive entered the Americas market in 2023 and continues to grow its portfolio and presence across the region. 

Hertz renters will experience the Grenadier in high-spec Fieldmaster trim. This configuration includes leather upholstery, heated seats, safari windows, a premium sound system, and 18‑inch alloy wheels, delivering both comfort and capability to customers. 

“This partnership represents an exciting step forward for our continued expansion in North America,” said Gregor Hembrough, executive vice president of INEOS Automotive Americas. “Introducing the Grenadier to Hertz customers gives more drivers the opportunity to experience our vehicle’s capability and engineering firsthand. It also highlights the strong demand we’re seeing as our brand continues to grow its presence across North America.” 

The Hertz Corporation owns and operates the Hertz, Dollar, Thrifty, and Firefly vehicle rental brands, with more than 11,000 rental locations in 160 countries worldwide.