Hertz Global Holdings Inc. today announced that Jeffrey (Jeff) T. Foland has been appointed senior executive vice president and chief revenue officer, effective later this month.

In his role at Hertz, Foland will oversee global car rental marketing, sales, pricing and revenue functions, says the company.

Foland has executive-level experience leading marketing, strategy and sales functions, including 10 years at United Airlines where he has most recently served as executive vice president, chief marketing and strategy officer.

Prior to that, Jeff served as a principal at the global sales and marketing consulting firm ZS Associates.

"Jeff Foland is a performance-driven, seasoned executive with demonstrated success leading the commercial strategies of United Airlines, a highly successful global travel company, and a valued Hertz partner,” said John Tague, Hertz president and chief executive officer. “I was fortunate to recruit Jeff to United in 2005 where he initially redefined United's corporate sales proposition and then helped lead the company's comprehensive commercial transformation. I'm pleased that Jeff has decided to join the Hertz team to optimize our many current and untapped revenue opportunities."

"I am honored to have been appointed to lead the significant commercial improvement opportunities available to Hertz,” said Foland. “It's not often an executive has the chance to develop the long-term, global growth potential of iconic brands like Hertz, Dollar and Thrifty, and I look forward to partnering with John Tague and the rest of the Hertz team on this exciting journey."