Hertz On Demand Enrollment Included in Hertz Gold Membership
The company announced that the enrollment is automatic, and Hertz On Demand members are also eligible to enroll in the Hertz Gold Plus Rewards program.
The Hertz Corp. announced Jan. 11 the automatic enrollment for Hertz Gold members in the company's rent as you go, hourly car rental service, Hertz On Demand, and the added member benefit of earning Gold Plus Rewards Points with each Hertz On Demand rental.
"Automatic enrollment in Hertz On Demand for all Hertz Gold members is a natural evolution for our hourly car rental service," said Mark P. Frissora, chairman and CEO of Hertz. "Hertz On Demand is free to join, with no annual membership fees. We are delighted to add the additional benefit of the Hertz Gold Plus Rewards program for our Hertz On Demand members.”
Members of the Hertz Gold program can visit www.HertzOnDemand.com/goldenroll to experience a shortened Hertz On Demand enrollment process. When entering their Gold number, the existing information is used to create a Hertz On Demand member profile. Once completed, a confirmation email is sent and a welcome kit is mailed to the member.
In addition, Hertz On Demand members are now eligible to enroll in Hertz Gold Plus Rewards, Hertz's free rewards program that provides customers with a range of rewards including points that never expire, 'AnyDay' reward options with no blackouts, online redemption on Hertz.com, international point accrual, and a variety of car rewards including cars from any of Hertz's Collections — the Adrenaline, Green Traveler and Prestige Collections. Hertz On Demand members must be a member of Hertz Gold to earn Gold Plus Rewards Points.
Hertz Gold Plus Rewards members receive one point for each qualifying dollar spent on a completed Hertz On Demand rental. Free weekend rental days are only 500 points.
To introduce Hertz Gold Plus Rewards, Hertz is offering fee-waived Gold Service, normally $60 annually, through March 31, 2012. For Gold Plus Rewards details, to enroll, and to earn Gold Plus Rewards Points on all qualifying rentals, customers simply need to visit www.HertzGoldPlusRewards.com.
More Rental Operations

Avis Cuts Fleet as Summer Demand Trails Expectations
Avis Budget Group increased second-quarter earnings despite lower Americas revenue and softer-than-expected summer demand. The company also expanded Avis First and advanced its autonomous fleet operations with Waymo.
Read More →
Why Bookings Are Only the Start of the Rental Day
A reservation captures demand. The operating test is whether the business can keep the customer, vehicle, commercial terms, and next action aligned until the rental is closed.
Read More →
This Is the Oldest Car Rental Advertisement You’ll Ever See
This ad for Saunders Drive it Yourself, believed to be the first car rental company in the U.S., was found in an Omaha phone book from 1926.
Read More →
The Desk Upsell Is Costing Operators More Than it Earns
Counter upsells generate revenue, but they can also slow transactions, erode trust, and cost repeat business. Fully inclusive pricing may offer operators a better path to long-term value.
Read More →
U-Save Expands Indian Ocean Presence with New Master Franchise for Mauritius
The franchise has been acquired by Mauritian travel entrepreneur Umarfarooq Omarjee, an established figure in the island's tourism and mobility sector.
Read More →
Global Carsharing Fleet Projected to Reach 768,000 Vehicles By 2030
A new Berg Insight forecast outlines several business models driving the projected growth in public carsharing worldwide through 2029.
Read More →
Rental Car Fleet Sales Show Mid-Year Strength
June gains ensured rental fleets closed out the first half of 2026 in positive territory.
Read More →
Surprice Mobility Opens Corporate Rental Station at Milan Malpensa Airport
The Milan opening is part of Surprice Mobility's broader strategy to expand its corporate operations while increasing the use of technology across its network.
Read More →
Brazilian Executive MBA Targets Growing Domestic Rental Car Industry
Rental car companies face a unique combination of challenges that are rarely addressed in traditional programs.
Read More →
Green Motion Expands Into Japan With Master Franchise Agreement
Japan's tourism industry, business travel market, and demand for vehicle rental services are reasons the country represents an important market for the company.
Read More →
