Auto Rental News
MenuMENU
SearchSEARCH

ICRS 2024: Crafting a Customer-Centric Rental Process

Attendees will learn new technologies and customer-centric approaches to damage detection, identity and insurance verification, counter upsells, and more.

Amy Hercher
Amy HercherFormer Senior Editor
Read Amy's Posts
March 25, 2024
ICRS 2024: Crafting a Customer-Centric Rental Process

This ICRS seminar provides tips to enhance the overall customer experience. It will be held Wednesday, April 17 from 9:30 am to 10:15 am at the Horseshoe Las Vegas.

Graphic: Bobit

1 min to read


Interested in learning more about enhancing the overall customer experience? Then this International Car Rental Show seminar is for you.

Join Expedia and Sofiac Travel to explore more about creating efficiencies in key areas of the rental car process. In this session, attendees will learn new technologies and customer-centric approaches to damage detection, identity and insurance verification, counter upsells, disclosure of rental policies and terms and conditions, as well as effective satisfaction rating processes.

Ad Loading...

The panel includes Julio Valcarcel, portfolio manager of Sofiac Travel, and Kelly Van Damme, senior account manager, car, at Expedia Group.

The “Crafting a Customer-Centric Rental Process” seminar will be moderated by Jon Dill, general manager of NP Franchise Group. With over 27 years of experience in car rental, Dill will share his blueprint for great reviews on Google.

The International Car Rental Show will be held April 15-17, 2024, at Horseshoe Las Vegas. Registration is open.

More Rental Operations

Rental car agent shows woman her choice of rental car
Rental Operations•by Chris Brown•October 7, 2026

Advantage, Sixt Place Among Top Five in Annual Satisfaction Study

While Enterprise and National retain the top spots in JD Power’s 2026 rankings, the latest customer satisfaction results suggest renters can find competitive service beyond the biggest car rental names.

Read More →
an exotic car wrapped in an insurance policy
Rental Operations•October 1, 2026

The $100,000 Insurance Trap in Exotic Car Rentals

Exotic rental agencies often rely on customers’ personal auto policies to protect six-figure vehicles. But policy language can dramatically change the coverage for vehicles over $100,000 MSRP.

Read More →
globe of world and drivers license from UK
Rental Operations•September 28, 2026

The Booking Is Confirmed, But Is Your Customer Ready to Drive?

For international renters, a confirmed reservation doesn’t always mean they’re eligible to drive. Earlier checks can help operators catch documentation and payment issues before the customer reaches the counter.

Read More →
Ad Loading...
Scenes from Car Rental Shows past
Rental Operations•by Staff•September 23, 2026

ICRS 2027 Opens Call for Papers

The International Car Rental Show seeks session proposals on the business, operational, and technology issues facing car rental operators. Submissions are due Jan. 15.

Read More →
hand holding phone and Turo logo
Rental Operations•by Staff•September 21, 2026

Turo to Launch Vehicle Delivery Service

Turo Delivered will let travelers search for vehicles that hosts can deliver directly to hotels, homes, airports, train stations, and other locations.

Read More →
plane, palm trees, car rental sign
Rental Operations•by Chris Brown•September 15, 2026

Palm Beach Airport Code Change Creates Car Rental Distribution Gap

A test of rental searches under the old PBI and new DJT airport codes returned largely different sets of brands and vehicles, highlighting a potential distribution problem for rental operators.

Read More →
Ad Loading...
Team members of U-Save's new franchise
Rental Operations•by Staff•September 15, 2026

U-Save Continues Dominican Republic Expansion with Launch in Punta Cana

The new franchise location builds on U-Save’s existing Santo Domingo operation and will begin taking reservations for October 2026.

Read More →
A traveler searches for rental cars with an AI bot
Rental Operations•September 14, 2026

When AI Books the Rental Car, Who Controls the Sale?

As AI moves from comparing rental rates to completing transactions, operators need to understand how travelers find, interpret, rank, and ultimately see their offers. (Part 2 of 2.)

Read More →
map of europe and summer car rental rates
Rental Operations•September 11, 2026

European Booked Car Rental Rates Fell 5%, Results Varied by Country

Ireland, Cyprus, and the United Kingdom saw steep declines, while booked rates rose in Poland and Hungary.

Read More →
Ad Loading...
thumbnail of Chris Brown and Mike DeLorenzo with title Time to Rethink Rental Categories?
Rental Operations•by Chris Brown•September 8, 2026

Is It Time to Rethink Rental Categories?

As traditional economy and compact cars disappear from the market, longtime rental operator Mike DeLorenzo asks whether the industry’s familiar vehicle categories still make sense — and what operators need to rethink along with them.

Read More →
Ad Loading...