Auto Rental News
MenuMENU
SearchSEARCH

Midway Car Rental Adds 2 to Sales Team

Emil Cain will serves as used car manager and Raul Orozco as VP of remarketing.

January 27, 2021
Midway Car Rental Adds 2 to Sales Team

Orozco has more than 25 years of experience in the car rental industry with Enterprise Holdings.

Photo courtesy of Midway.

2 min to read


Midway Auto Group, an automotive services company specializing in rental, leasing, sales and supply, has added two new members to the Midway Car Sales team, Emil Cain as used car manager, and Raul Orozco as VP of remarketing.

“I’m thrilled our car sales division is growing with the added industry experience and expertise both Raul and Emil bring,” Brett Lippel, president of Midway Auto Group, said in a statement. “Car sales is an important part of our overall fleet management and I’m confident that together they will take our business to the next level.”

Ad Loading...

Cain joins Midway Car Sales with more than 20 years in the automotive sales industry as the general sales manager of several high-performing FCA brands new car franchises. Prior to joining Midway, he managed the Hertz Car Sales division in Anaheim, Calif., retailing hundreds of units per month. In 2011, he was selected to attend the NADA Academy in Virginia and earned a graduate certificate in the General Dealership Management Program. In his new role at Midway Car Sales, Cain will be heading up the used car sales division responsible for reconditioning the incoming fleet and increasing profits.

Cain joins Midway Car Sales with more than 20 years in the automotive sales industry as the general sales manager of several high-performing FCA brands new car franchises.

Photo courtesy of Midway.

“It’s no surprise the pandemic has created new challenges for our industry, but I’m thrilled to be joining Midway at a time where I can make an immediate impact,” Cain said in a statement. “I’m looking forward to jumping in with two feet and offering our customers great deals on great cars.”

Orozco has more than 25 years of experience in the car rental industry with Enterprise Holdings. Most recently, in fiscal year 2020, he managed the remarketing sales team in Nevada where he earned The Exceptional Sales Management Award for the West Coast. Prior to that, Orozco spearheaded the Exotic Rental Division in Southern California leading it to become the largest exotic car operation in the country adding more than $9 million to the bottom line in 2018.

Throughout his career, Orozco has assembled and managed several high-performing teams, consistently leading in sales growth and market penetration. He will be responsible for all remarketing efforts for Midway Auto Group, overseeing the rental fleet’s remarketing strategy, purchasing, analysis and sales.

“I’m excited to join the Midway team and bring a heightened focus on fleet planning and true vehicle depreciation to increase the company’s profitability,” Orozco said in a statement. “Managing vehicle acquisition cost and using the right technology to effectively remarket the vehicles in the country’s best markets will be key to the success of this operation.”

More Rental Operations

Scenes from Car Rental Shows past
Rental Operationsby StaffSeptember 23, 2026

ICRS 2027 Opens Call for Papers

The International Car Rental Show seeks session proposals on the business, operational, and technology issues facing car rental operators. Submissions are due Jan. 15.

Read More →
hand holding phone and Turo logo
Rental Operationsby StaffSeptember 21, 2026

Turo to Launch Vehicle Delivery Service

Turo Delivered will let travelers search for vehicles that hosts can deliver directly to hotels, homes, airports, train stations, and other locations.

Read More →
plane, palm trees, car rental sign
Rental Operationsby Chris BrownSeptember 15, 2026

Palm Beach Airport Code Change Creates Car Rental Distribution Gap

A test of rental searches under the old PBI and new DJT airport codes returned largely different sets of brands and vehicles, highlighting a potential distribution problem for rental operators.

Read More →
Ad Loading...
Team members of U-Save's new franchise
Rental Operationsby StaffSeptember 15, 2026

U-Save Continues Dominican Republic Expansion with Launch in Punta Cana

The new franchise location builds on U-Save’s existing Santo Domingo operation and will begin taking reservations for October 2026.

Read More →
A traveler searches for rental cars with an AI bot
Rental OperationsSeptember 14, 2026

When AI Books the Rental Car, Who Controls the Sale?

As AI moves from comparing rental rates to completing transactions, operators need to understand how travelers find, interpret, rank, and ultimately see their offers. (Part 2 of 2.)

Read More →
map of europe and summer car rental rates
Rental OperationsSeptember 11, 2026

European Booked Car Rental Rates Fell 5%, Results Varied by Country

Ireland, Cyprus, and the United Kingdom saw steep declines, while booked rates rose in Poland and Hungary.

Read More →
Ad Loading...
thumbnail of Chris Brown and Mike DeLorenzo with title Time to Rethink Rental Categories?
Rental Operationsby Chris BrownSeptember 8, 2026

Is It Time to Rethink Rental Categories?

As traditional economy and compact cars disappear from the market, longtime rental operator Mike DeLorenzo asks whether the industry’s familiar vehicle categories still make sense — and what operators need to rethink along with them.

Read More →
Woman receiving car rental rates on computer from AI agent
Rental OperationsSeptember 1, 2026

Who Owns the Rate? AI Is Creating a New Distribution Problem for Car Rental

Generative Engine Optimization asks whether AI can find a rental company, but operators also need to know whether the agent inspected enough of the market, compared equivalent offers, and presented a rate the traveler can actually book. (Part 1 of 2)

Read More →
map of globe with regional corporate car rental rates
Rental Operationsby StaffAugust 25, 2026

U.S. Business Travel Car Rental Rates Forecast to Rise Up to 2%

Improved fleet supply should limit pricing gains in 2026-27, while insurance, repair costs, and softer residual values continue to pressure rental operations, according to Amex GBT.

Read More →
Ad Loading...
Sixt H1 financial results
Rental Operationsby StaffAugust 14, 2026

Sixt Revenue Tops $2.4 Billion in First Half of 2026

Sixt’s first-half revenue surpassed $2.4 billion for the first time as demand outpaced fleet growth, lifting utilization and earnings despite weaker consumer sentiment in North America.

Read More →
Ad Loading...