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ReachNow Expands, Adds New Weekday Pricing in Brooklyn

After operating for six months, BMW’s ReachNow has expanded its carsharing service in Brooklyn to include more neighborhoods. It’s also offering a new price for weekday rentals.

by Staff
May 31, 2017
ReachNow Expands, Adds New Weekday Pricing in Brooklyn

Photo courtesy of BMW

1 min to read


Photo courtesy of BMW

After operating for six months, BMW’s ReachNow has expanded its carsharing service in Brooklyn, according to a BMW report.

ReachNow will now serve 20% more homes, including Bay Ridge, Ditmas Park, Midwood, and Flatbush.

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“This was an easy decision,” ReachNow spokesperson said in a statement. “We saw cars pressing up against the edges of the home area and knew we could do more to help our members get the last mile home. ReachNow now covers 26 square miles of Brooklyn.”

Additionally, ReachNow has introduced new pricing for weekdays, such as a three-hour package for $25, says the report.

“Today, we’re introducing a built-for-Brooklyn weekday rate,” said a ReachNow spokesperson. “Every Monday – Thursday, drive up to three hours for only $25. That’s a 50% discount on the normal price. We expect this to make ReachNow an option for mid-week business needs or errands.”

Click here for the full BMW report.

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