More Remembrances: In Memoriam: Bob Farrow
Remembering Brad Kjar
Former car rental executive Brad Kjar of Georgia passed away this month at age 51. He had served on ACRA’s board and spent over 20 years in the industry.

Brad Kjar had a wealth of rental experience, beginning his operator journey at Enterprise and serving various roles at Dollar Thrifty, Avis Budget, and U-Save Car & Truck Rental.
Photos: Torry Zerilla and ARN archives / Canva
It is with great sadness that ARN reports the death of former industry operator Bradley E. Kjar, who resided in Newnan, Georgia, and passed away at age 51 on June 18.
Kjar was born in 1971, in Ida Grove, Iowa, and grew up in Waverly, Iowa. He attended the University of Iowa, graduating in 1993 with a bachelor’s degree in communications. He later received a master’s in business administration in 2005.
Kjar is described as a creative and innovative team builder in the corporate car rental industry. In fact, he entered the industry almost by accident. Some 27 years ago, he had rented a vehicle from Enterprise, and upon returning the car, inquired if the branch was hiring. It worked, as just weeks later, he was hired and learning the industry. He went on to serve as director of local market operations for Dollar Thrifty and helped increase its off-airport market with corporate locations operated by independent operators. In 2009, Kjar moved to Avis Budget, serving the metro Atlanta market. He later became director of operations for U-Save Car & Truck Rental.
“Brad made me a lot stronger in business and as a person,” said Torry Zerilla, who served as territory manager with Kjar at Avis Budget Group. “Brad was one of the most caring people I've ever known. To us, he never seemed to have a bad day, and his positivity lifted all of us.”
In 2015, Kjar joined the American Car Rental Association (ACRA) board of directors, a position he served in through 2020.
“Brad was a standing board of director with the American Car Rental Association,” said Sharon Faulkner, ACRA executive director. “He served on ACRA's legal and legislative committee and was an active member. His sudden death shocked and saddened us. We will remember his professionalism and heartwarming smile that was always filled with kindness.”
Most recently, Kjar was serving as general manager with Sedgwick Corporate Services in Atlanta. According to his obituary, he volunteered his time serving in youth ministry and missions to Haiti, and was ordained as a pastor, even officiating three weddings. It also notes his optimism, storytelling, sense of humor, and love of Metallica, the Kansas City Chiefs, and Iowa Hawkeyes.
He leaves behind two children, Hope and Gabriel, among other family and friends.
More Rental Operations
Stop Losing Money On Rental Tolls
Regardless of your rental fleet size and structure, fleet managers, executives, and owners can gain valuable insights into an often-overlooked area of fleet operations.
Read More →
Rethink The Future To Avert A Race To The Bottom
Rental car operators heard a sobering industry message and a stern challenge at the close of the International Car Rental Show.
Read More →
DriveItAway, Free2move Plan Shared Fleet Program for Independent Rental Fleet Operators
Vehicles would be placed with participating rental operations to support car renter demand and provide additional fleet capacity.
Read More →
Stellantis Recalls 1.3 Million Jeep Vehicles Worldwide Over Fire Risk
Stellantis is recalling more than 1.3 million Jeep Wrangler and Gladiator models worldwide over a fire risk linked to power steering pump wiring.
Read More →
Green Motion And U-Save Open Rental Operations In Guatemala
The brands will open their first rental car outlets in the country at La Aurora International Airport in Guatemala City.
Read More →
U.S. Business Travel Drives $623 Billion+ in Economic Impact as Spending Reaches $538 Billion
The data also underscores the industry’s strong multiplier effect across the U.S. economy, revealing that each dollar invested in business travel in 2024 generated $1.16 in GDP.
Read More →
Rental Fleet Sales Skating Just Above 2025 Levels
The U.S. economy's continued growth and positive business investment are creating a favorable environment for fleet vehicle demand.
Read More →Grow Your Rental Business Beyond Cars
Rental fleet operations are facing numerous evolving challenges and opportunities from AI technology to rate and revenue management, to customer service and business growth.
Read More →
Using AI to Create Clarity, Not Conflict, in Rental Car Damage
Rental companies still need people, policy, judgment, and thoughtful implementation, with operators remaining in control of the customer experience.
Read More →
Get Ready To Roll: No Stopping Self-Driving Rental Cars
The autonomous mobility technology revolution will move at its own pace, but sooner rather than later.
Read More →
