Sixt Awarded for Mobility App
The prize is awarded to German companies that have fundamentally changed the rules of the game in their industry.
The jury was not only impressed by the concept, but also by the design and functionality of the Sixt App.
Photo courtesy of Sixt.
Bain & Company and Manager Magazine honored Sixt with the prestigious Game Changer Award last week in Berlin.
A jury that included Siemens CEO Jo Kaeser, automotive manager Harald Krüger, Manager Magazine editor-in-chief Martin Noé, and Bain Germany CEO Walter Sinn, among others, recognized Sixt for the customer experience of the new Sixt App. The prize is awarded to German companies that have fundamentally changed the rules of the game in their industry.
The app offers an integrated mobility service that enables easy digital access to car rental, carsharing, and driving services for around 20 million Sixt customers worldwide with easy digital access to more than 270,000 vehicles, over 1.5 million drivers, and thousands of e-scooters.
The jury was not only impressed by the concept, but also by the design and functionality of the Sixt App.
Alexander Sixt, who was just honoured as “Digitiser 2019” together with his brother at the 2019 Digital Champion Awards from WirtschaftsWoche and Deutsche Telekom in October, accepted the award.
More Rental Operations
What Does It Take to Succeed in B2B Rentals?
The fundamentals may be familiar to daily car rental operators, but project-based truck rentals put different demands on the fleet and the business.
Read More →
NPR Builds on International Partnerships to Grow Rental Bookings
With Ana Laborde supporting broker development, NPR Auto Group is tailoring distribution strategies, rate packages, and partnerships to grow international reservations across its three brands.
Read More →
Advantage, Sixt Place Among Top Five in Annual Satisfaction Study
While Enterprise and National retain the top spots in JD Power’s 2026 rankings, the latest customer satisfaction results suggest renters can find competitive service beyond the biggest car rental names.
Read More →
The $100,000 Insurance Trap in Exotic Car Rentals
Exotic rental agencies often rely on customers’ personal auto policies to protect six-figure vehicles. But policy language can dramatically change the coverage for vehicles over $100,000 MSRP.
Read More →
The Booking Is Confirmed, But Is Your Customer Ready to Drive?
For international renters, a confirmed reservation doesn’t always mean they’re eligible to drive. Earlier checks can help operators catch documentation and payment issues before the customer reaches the counter.
Read More →
ICRS 2027 Opens Call for Papers
The International Car Rental Show seeks session proposals on the business, operational, and technology issues facing car rental operators. Submissions are due Jan. 15.
Read More →
Turo to Launch Vehicle Delivery Service
Turo Delivered will let travelers search for vehicles that hosts can deliver directly to hotels, homes, airports, train stations, and other locations.
Read More →
Palm Beach Airport Code Change Creates Car Rental Distribution Gap
A test of rental searches under the old PBI and new DJT airport codes returned largely different sets of brands and vehicles, highlighting a potential distribution problem for rental operators.
Read More →
U-Save Continues Dominican Republic Expansion with Launch in Punta Cana
The new franchise location builds on U-Save’s existing Santo Domingo operation and will begin taking reservations for October 2026.
Read More →
When AI Books the Rental Car, Who Controls the Sale?
As AI moves from comparing rental rates to completing transactions, operators need to understand how travelers find, interpret, rank, and ultimately see their offers. (Part 2 of 2.)
Read More →