"The new, in-terminal Sixt branch will provide great convenience for customers flying in," said Craig Olson, executive vice president of North America Franchise Development for Sixt. "We look forward to providing great service and vehicles to incoming travelers, all at a reasonable price."
"Sonoma County has many attractions like golf, cycling, beaches, shopping, and is also well-known for its fine cuisine and wine culture," said Steve Schneider, owner of the Sixt franchise. "We are grateful for the response from the community and have doubled the size of our initial fleet with premium cars and staff to meet the needs and wishes of our customers."
The Sixt franchise system has more than 80 master franchisees operating from nearly 1,100 worldwide locations, according to the company. In the U.S., Sixt franchisees are already operating locations in nine states — with openings in additional states planned for later this year.
West Coast disasters pose unique challenges and liabilities for rental fleet operators, who are advised to take steps tailored to their specific situations.
Angry car renters are storming social media, the mainstream media, and online ratings platforms to complain about charges they claim are either unfounded or excessive.
Revcuity, an outgrowth of Frontline Performance Group, aims to help clients capture more revenue moments with face-to-face customers, including in the car rental space.
Martin Romjue has been editing and reporting for ARN since 2023 and fully transitioned to the role of chairman of the International Car Rental Show in 2026.