Auto Rental News
MenuMENU
SearchSEARCH

SIXT Opens New Car Rental Branch at Hawaii Airport

The Kona International Airport branch extends the global car rental company's presence in Hawaii to seven locations serving four islands.

SIXT Opens New Car Rental Branch at Hawaii Airport

The SIXT team at the new Kona Hawaii International Airport car rental location serving the big island.

Photo: SIXT

2 min to read


SIXT USA recently opened its newest U.S. car rental branch at Kona International Airport (KOA) on the island of Hawaii.

Open in time for spring and summer travel, the new location solidifies SIXT’s presence in the Hawaiian Islands where it now operates seven car rental branches on all four of the state’s major tourism destination islands including Maui, Oahu, Kauai, and now Hawaii. Car rental reservations can now be made at SIXT.com or via the SIXT app.

Ad Loading...

Located at 73-5639 Kaiakoili Street, a short 10-minute drive from KOA and served by a dedicated SIXT shuttle, the branch offers a premium fleet comprised of standard and luxury coupes, sedans and SUVs, giving customers and wide selection of vehicles to meet specific needs, preferences and budgets.

“As the primary airport serving the Big Island of Hawaii, Kona is a popular entry point to the abundant resorts, bright blue waters, coffee plantations, and rich cultural and historical landmarks on the leeward side of the island,” said Tom Kennedy, president of SIXT North America in an April 2 news release. “We look forward to serving the airport’s nearly 5 million passengers per year with a premium car rental experience worthy of this breathtaking destination.”

The new Kona branch joins a growing list of recently announced branch openings across North America including Salt Lake City International Airport, InterContinental Hotel Doral, Portland downtown, Hyatt Regency Chicago, Pasadena downtown, Denver Cherry Creek, and Washington D.C. Union Station. SIXT will continue to expand in the U.S. and Canada with the opening of additional locations this year.

In just a little over a decade, the U.S. has become the most important growth market for SIXT. Today, SIXT operates more than 100 rental branches in 23 states, employs more than 1,900 team members, and now serves 45 of the most important airports across the country.

In addition, by launching operations in Canada in 2022, SIXT is tapping into another billion-dollar market that also offers potential for synergies with its U.S. operations.

More Rental Operations

display of Turo's FSD homepage
Rental Operations•by Chris Brown•October 28, 2026

Turo and Tesla Take the Next Step Toward Autonomous Car Rentals

The partnership brings Tesla's Full Self-Driving (Supervised) technology into the rental experience, offering a glimpse of how increasingly automated vehicles could change car rental.

Read More →
Two identical rental cars, two different prices
Rental Operations•Cover Story•October 26, 2026

How Rental Operators Can Navigate Personalized Pricing Rules

As regulators scrutinize the use of customer data in pricing, rental operators need to know whether they can explain why one renter pays more than another.

Read More →
a laptop shows different connectivity paths for car rental supply
Rental Operations•October 23, 2026

Direct, Broker or Hybrid? How Travel Retailers Source Rental Cars

As travel retailers weigh direct supplier relationships against third-party distribution, rental operators need to understand how those decisions affect their business.

Read More →
Ad Loading...
thumbnail of title and photo of Joel Price and Chris Brown
Rental Operations•by Chris Brown•October 20, 2026

How Did This Independent Rental Operator Grow to 170 Vehicles in 4 Years?

With 170 vehicles across three Kentucky locations, Joel Price relies on an overseas team to handle reservations, payments, and after-hours customer service. It's one part of an unconventional approach to growing an independent rental operation.

Read More →
thumbnail what does it take to succeed in b2b rentals
Rental Operations•by Chris Brown•October 12, 2026

What Does It Take to Succeed in B2B Rentals?

The fundamentals may be familiar to daily car rental operators, but project-based truck rentals put different demands on the fleet and the business.

Read More →
Photo of Ana Laborde and world map
Rental Operations•by Chris Brown•October 12, 2026

NPR Builds on International Partnerships to Grow Rental Bookings

With Ana Laborde supporting broker development, NPR Auto Group is tailoring distribution strategies, rate packages, and partnerships to grow international reservations across its three brands.

Read More →
Ad Loading...
Rental car agent shows woman her choice of rental car
Rental Operations•by Chris Brown•October 7, 2026

Advantage, Sixt Place Among Top Five in Annual Satisfaction Study

While Enterprise and National retain the top spots in JD Power’s 2026 rankings, the latest customer satisfaction results suggest renters can find competitive service beyond the biggest car rental names.

Read More →
an exotic car wrapped in an insurance policy
Rental Operations•October 1, 2026

The $100,000 Insurance Trap in Exotic Car Rentals

Exotic rental agencies often rely on customers’ personal auto policies to protect six-figure vehicles. But policy language can dramatically change the coverage for vehicles over $100,000 MSRP.

Read More →
globe of world and drivers license from UK
Rental Operations•September 28, 2026

The Booking Is Confirmed, But Is Your Customer Ready to Drive?

For international renters, a confirmed reservation doesn’t always mean they’re eligible to drive. Earlier checks can help operators catch documentation and payment issues before the customer reaches the counter.

Read More →
Ad Loading...
Scenes from Car Rental Shows past
Rental Operations•by Staff•September 23, 2026

ICRS 2027 Opens Call for Papers

The International Car Rental Show seeks session proposals on the business, operational, and technology issues facing car rental operators. Submissions are due Jan. 15.

Read More →
Ad Loading...