SIXT USA recently opened its newest U.S. location at Louis Armstrong New Orleans International Airport (MSY). 

The opening marks SIXT’s first branch in Louisiana and expands the company’s presence to 51 U.S. airports and more than 100 locations across 26 states. The location is now taking reservations. 

Situated in the airport’s rental car center, this new outlet offers a premium fleet featuring a diverse selection of standard and luxury coupes, sedans, and SUVs to suit specific needs, preferences and budgets. 

Opened just in time for the more than 1.5 million travelers expected to visit New Orleans for the upcoming Super Bowl and Mardi Gras Carnival season, the branch stands ready to provide rental car services these premier events.

 “As the biggest city in Louisiana and a vital commercial hub for the greater Gulf Coast region, New Orleans represents an exciting new market for SIXT,” said Tom Kennedy, president of SIXT North America, in a Jan. 10 news release. “Renowned for its vibrant culture, iconic cuisine, distinctive music, and thriving business environment, the city is a top destination for both leisure and business travelers.”

The New Orleans location joins a growing list of recent branch openings, including John Wayne Airport in Orange County, New York Williamsburg, New York Times Square, Downtown Anaheim, Chicago Lincoln Park, Downtown Minneapolis, and William P. Hobby Airport in Houston.

In just a little over a decade, the U.S. has become the most important growth market for SIXT, which is based near Munich, Germany. Since launching operations in the U.S. in 2011, SIXT has grown to became a key mobility player in the competitive U.S. rental car market by expanding its network, connecting with consumers through marketing, and by developing a well-trained and customer-focused staff of more than 2,000 team members who have helped the company excel in customer satisfaction.

By launching operations in Canada in 2022, SIXT is tapping into another billion-dollar market that also offers potential for synergies with its U.S. operations.