Auto Rental News
MenuMENU
SearchSEARCH

Survey: Nearly 60% of Americans Unlikely to Travel for the Holidays

Higher gas prices are expected to further dampen travel, though those who do plan to travel over the holidays expect to drive.

November 8, 2021
Survey: Nearly 60% of Americans Unlikely to Travel for the Holidays

Just one in three Americans plans to travel for Christmas and even fewer plan to travel for Thanksgiving, according to a study by the American Hotel & Lodging Association (AHLA).

Photo via MaxPixel

3 min to read


While rising vaccination rates against COVID-19 have increased travelers’ comfort levels, most Americans are still opting to stay home this holiday season, according to a new national survey commissioned by the American Hotel & Lodging Association (AHLA) conducted by Morning Consult. The survey found that 29% of Americans are likely to travel for Thanksgiving and 33% are likely to travel for Christmas — an increase from 21% and 24%, respectively, compared to 2020. Those who do plan to travel over the holidays expect to drive, but rising gas prices may dampen those plans.  The survey of 2,200 adults was conducted October 30 – November 1, 2021, by Morning Consult on behalf of AHLA. Key findings include the following: 

  • Just one in three Americans plans to travel for Christmas (33% likely to travel, 59% unlikely), and even fewer plan to travel for Thanksgiving (29% likely, 61% unlikely).

  • 68% of Thanksgiving travelers plan to stay with family or friends, while 22% plan to stay in a hotel.

  • 66% of Christmas travelers plan to stay with family or friends, while 23% plan to stay in a hotel.

  • 52% of Americans say they plan to take fewer trips and 53% plan to take shorter trips due to rising gas prices.

  • Leisure travelers are making several adjustments to their travel plans based on the current state of the pandemic, including only traveling within driving distance (58%), taking fewer trips (48%), and taking shorter trips (46%).

  • Among parents with children under the age of 12, 41% say the availability of vaccines for kids ages 5-11 will make them more likely to travel.

  • 68% of Thanksgiving travelers and 64% of Christmas travelers plan to drive, compared to 11% and 14%, respectively, who plan to fly.

Ad Loading...

 “While vaccines have helped travelers feel more comfortable, rising gas prices and continued concerns about the pandemic are making many Americans hesitant to travel during the holidays", says American Hotel & Lodging Association president & CEO Chip Rogers. "Despite a slight expected uptick in holiday travel this year, hotels will continue to face economic fallout from the pandemic, underscoring the need for targeted federal relief, such as the Save Hotel Jobs Act, to support the industry and its workforce until travel fully returns.”  

Despite being among the hardest hit, hotels are the only segment of the hospitality and leisure industry yet to receive direct pandemic relief from Congress. That is why AHLA and Unite Here, the largest hospitality workers’ union in North America, joined forces to call on Congress to pass the bipartisan Save Hotel Jobs Act to provide critical support to hotels and their workers during this crucial period. 

Survey Methodology

The poll was conducted October 30-November 1, 2021, among a national sample of 2200 Adults. The interviews were conducted online, and the data were weighted to approximate a target sample of adults based on gender, educational attainment, age, race, and region. Results from the full survey have a margin of error of plus or minus 2 percentage points. Download the one-page survey here.

More Rental Operations

Rental car agent shows woman her choice of rental car
Rental Operations•by Chris Brown•October 7, 2026

Advantage, Sixt Place Among Top Five in Annual Satisfaction Study

While Enterprise and National retain the top spots in JD Power’s 2026 rankings, the latest customer satisfaction results suggest renters can find competitive service beyond the biggest car rental names.

Read More →
an exotic car wrapped in an insurance policy
Rental Operations•October 1, 2026

The $100,000 Insurance Trap in Exotic Car Rentals

Exotic rental agencies often rely on customers’ personal auto policies to protect six-figure vehicles. But policy language can dramatically change the coverage for vehicles over $100,000 MSRP.

Read More →
globe of world and drivers license from UK
Rental Operations•September 28, 2026

The Booking Is Confirmed, But Is Your Customer Ready to Drive?

For international renters, a confirmed reservation doesn’t always mean they’re eligible to drive. Earlier checks can help operators catch documentation and payment issues before the customer reaches the counter.

Read More →
Ad Loading...
Scenes from Car Rental Shows past
Rental Operations•by Staff•September 23, 2026

ICRS 2027 Opens Call for Papers

The International Car Rental Show seeks session proposals on the business, operational, and technology issues facing car rental operators. Submissions are due Jan. 15.

Read More →
hand holding phone and Turo logo
Rental Operations•by Staff•September 21, 2026

Turo to Launch Vehicle Delivery Service

Turo Delivered will let travelers search for vehicles that hosts can deliver directly to hotels, homes, airports, train stations, and other locations.

Read More →
plane, palm trees, car rental sign
Rental Operations•by Chris Brown•September 15, 2026

Palm Beach Airport Code Change Creates Car Rental Distribution Gap

A test of rental searches under the old PBI and new DJT airport codes returned largely different sets of brands and vehicles, highlighting a potential distribution problem for rental operators.

Read More →
Ad Loading...
Team members of U-Save's new franchise
Rental Operations•by Staff•September 15, 2026

U-Save Continues Dominican Republic Expansion with Launch in Punta Cana

The new franchise location builds on U-Save’s existing Santo Domingo operation and will begin taking reservations for October 2026.

Read More →
A traveler searches for rental cars with an AI bot
Rental Operations•September 14, 2026

When AI Books the Rental Car, Who Controls the Sale?

As AI moves from comparing rental rates to completing transactions, operators need to understand how travelers find, interpret, rank, and ultimately see their offers. (Part 2 of 2.)

Read More →
map of europe and summer car rental rates
Rental Operations•September 11, 2026

European Booked Car Rental Rates Fell 5%, Results Varied by Country

Ireland, Cyprus, and the United Kingdom saw steep declines, while booked rates rose in Poland and Hungary.

Read More →
Ad Loading...
thumbnail of Chris Brown and Mike DeLorenzo with title Time to Rethink Rental Categories?
Rental Operations•by Chris Brown•September 8, 2026

Is It Time to Rethink Rental Categories?

As traditional economy and compact cars disappear from the market, longtime rental operator Mike DeLorenzo asks whether the industry’s familiar vehicle categories still make sense — and what operators need to rethink along with them.

Read More →
Ad Loading...