Auto Rental News
MenuMENU
SearchSEARCH

Survey: Nearly 60% of Americans Unlikely to Travel for the Holidays

Higher gas prices are expected to further dampen travel, though those who do plan to travel over the holidays expect to drive.

November 8, 2021
Survey: Nearly 60% of Americans Unlikely to Travel for the Holidays

Just one in three Americans plans to travel for Christmas and even fewer plan to travel for Thanksgiving, according to a study by the American Hotel & Lodging Association (AHLA).

Photo via MaxPixel

3 min to read


While rising vaccination rates against COVID-19 have increased travelers’ comfort levels, most Americans are still opting to stay home this holiday season, according to a new national survey commissioned by the American Hotel & Lodging Association (AHLA) conducted by Morning Consult. The survey found that 29% of Americans are likely to travel for Thanksgiving and 33% are likely to travel for Christmas — an increase from 21% and 24%, respectively, compared to 2020. Those who do plan to travel over the holidays expect to drive, but rising gas prices may dampen those plans.  The survey of 2,200 adults was conducted October 30 – November 1, 2021, by Morning Consult on behalf of AHLA. Key findings include the following: 

  • Just one in three Americans plans to travel for Christmas (33% likely to travel, 59% unlikely), and even fewer plan to travel for Thanksgiving (29% likely, 61% unlikely).

  • 68% of Thanksgiving travelers plan to stay with family or friends, while 22% plan to stay in a hotel.

  • 66% of Christmas travelers plan to stay with family or friends, while 23% plan to stay in a hotel.

  • 52% of Americans say they plan to take fewer trips and 53% plan to take shorter trips due to rising gas prices.

  • Leisure travelers are making several adjustments to their travel plans based on the current state of the pandemic, including only traveling within driving distance (58%), taking fewer trips (48%), and taking shorter trips (46%).

  • Among parents with children under the age of 12, 41% say the availability of vaccines for kids ages 5-11 will make them more likely to travel.

  • 68% of Thanksgiving travelers and 64% of Christmas travelers plan to drive, compared to 11% and 14%, respectively, who plan to fly.

Ad Loading...

 “While vaccines have helped travelers feel more comfortable, rising gas prices and continued concerns about the pandemic are making many Americans hesitant to travel during the holidays", says American Hotel & Lodging Association president & CEO Chip Rogers. "Despite a slight expected uptick in holiday travel this year, hotels will continue to face economic fallout from the pandemic, underscoring the need for targeted federal relief, such as the Save Hotel Jobs Act, to support the industry and its workforce until travel fully returns.”  

Despite being among the hardest hit, hotels are the only segment of the hospitality and leisure industry yet to receive direct pandemic relief from Congress. That is why AHLA and Unite Here, the largest hospitality workers’ union in North America, joined forces to call on Congress to pass the bipartisan Save Hotel Jobs Act to provide critical support to hotels and their workers during this crucial period. 

Survey Methodology

The poll was conducted October 30-November 1, 2021, among a national sample of 2200 Adults. The interviews were conducted online, and the data were weighted to approximate a target sample of adults based on gender, educational attainment, age, race, and region. Results from the full survey have a margin of error of plus or minus 2 percentage points. Download the one-page survey here.

More Rental Operations

display of Turo's FSD homepage
Rental Operations•by Chris Brown•October 28, 2026

Turo and Tesla Take the Next Step Toward Autonomous Car Rentals

The partnership brings Tesla's Full Self-Driving (Supervised) technology into the rental experience, offering a glimpse of how increasingly automated vehicles could change car rental.

Read More →
Two identical rental cars, two different prices
Rental Operations•Cover Story•October 26, 2026

How Rental Operators Can Navigate Personalized Pricing Rules

As regulators scrutinize the use of customer data in pricing, rental operators need to know whether they can explain why one renter pays more than another.

Read More →
a laptop shows different connectivity paths for car rental supply
Rental Operations•October 23, 2026

Direct, Broker or Hybrid? How Travel Retailers Source Rental Cars

As travel retailers weigh direct supplier relationships against third-party distribution, rental operators need to understand how those decisions affect their business.

Read More →
Ad Loading...
thumbnail of title and photo of Joel Price and Chris Brown
Rental Operations•by Chris Brown•October 20, 2026

How Did This Independent Rental Operator Grow to 170 Vehicles in 4 Years?

With 170 vehicles across three Kentucky locations, Joel Price relies on an overseas team to handle reservations, payments, and after-hours customer service. It's one part of an unconventional approach to growing an independent rental operation.

Read More →
thumbnail what does it take to succeed in b2b rentals
Rental Operations•by Chris Brown•October 12, 2026

What Does It Take to Succeed in B2B Rentals?

The fundamentals may be familiar to daily car rental operators, but project-based truck rentals put different demands on the fleet and the business.

Read More →
Photo of Ana Laborde and world map
Rental Operations•by Chris Brown•October 12, 2026

NPR Builds on International Partnerships to Grow Rental Bookings

With Ana Laborde supporting broker development, NPR Auto Group is tailoring distribution strategies, rate packages, and partnerships to grow international reservations across its three brands.

Read More →
Ad Loading...
Rental car agent shows woman her choice of rental car
Rental Operations•by Chris Brown•October 7, 2026

Advantage, Sixt Place Among Top Five in Annual Satisfaction Study

While Enterprise and National retain the top spots in JD Power’s 2026 rankings, the latest customer satisfaction results suggest renters can find competitive service beyond the biggest car rental names.

Read More →
an exotic car wrapped in an insurance policy
Rental Operations•October 1, 2026

The $100,000 Insurance Trap in Exotic Car Rentals

Exotic rental agencies often rely on customers’ personal auto policies to protect six-figure vehicles. But policy language can dramatically change the coverage for vehicles over $100,000 MSRP.

Read More →
globe of world and drivers license from UK
Rental Operations•September 28, 2026

The Booking Is Confirmed, But Is Your Customer Ready to Drive?

For international renters, a confirmed reservation doesn’t always mean they’re eligible to drive. Earlier checks can help operators catch documentation and payment issues before the customer reaches the counter.

Read More →
Ad Loading...
Scenes from Car Rental Shows past
Rental Operations•by Staff•September 23, 2026

ICRS 2027 Opens Call for Papers

The International Car Rental Show seeks session proposals on the business, operational, and technology issues facing car rental operators. Submissions are due Jan. 15.

Read More →
Ad Loading...